Martech

JUNE 24, 2024

AI also played a key role in personalizing the “Clustomers” messaging across global markets. Particularly impressive is their innovative use of generative AI for marketing content. Taite said AI gave them the ability to “show versus tell” when ideating the concept.

Branding 122

Branding CMO Copywriting Marketers 122

Hubspot Marketing

DECEMBER 19, 2023

For example, stock market expert Josh Dylan argues that investing in social media stocks is an "attractive proposition" for two reasons. Firstly," he notes, "social media usage continues to climb, creating a vast and growing market for these platforms." Match Group, Inc. LinkedIn, Microsoft Teams, and Skype all fall under its purview.

User-Generated 115

User-Generated Marketers Marketing Social Media Marketing 115

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million in 2021.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. million messages throughout the month.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

DECEMBER 18, 2018

Another example that worked well was, “How to Start a Blog in 2019.” I need to fix this on NeilPatel.com still, but when I tested this on 2 other sites that focused on the global market, one saw a 17% increase in international search traffic within 3 months and the other saw a 23% increase in international search traffic within 3 months.

eBook 112

eBook User-Generated PR SEO 112

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis. Stats roundup: Online grocery post-Covid-19.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

JUNE 9, 2020

Traditional advertising is no longer as effective as it once was. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. and focus on the brand with a broader approach to marketing.

CMO 144

CMO Transform Advertisers Advertising 144

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. Amazon’s UK sales are also up 82% on the £13 billion the company made in 2019, before the Covid-19 pandemic took hold.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Neil Patel

NOVEMBER 26, 2019

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads. Less than 5% of the world lives in the United States… the money is in the global markets. It’s a pretty smart move.

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers 60

Marketers Marketing Branding Communications 60

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Buffer Marketing

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. It might be time to re-evaluate your advertising strategies on these platforms. Use these tools to optimize your learning and recruitment initiatives, and to improve marketing and sales strategies.

Gen Z 122

Gen Z User-Generated Transform Education 122