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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

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The complete history of CTV advertising

illumin

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Why has CTV taken off the way it has and how can understanding the history of CTV advertising help advertisers predict where it will go next. By 2000, RealPlayer had 215 million users.

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Brands’ guide to effective mobile game advertising

Search Engine Land

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. This is the second article in our new series on why video games are a huge opportunity for advertisers in 2023. The answer is mobile.

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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Learn more about video advertising. Engagement metrics also depend on what kind of ad is being shown to the user.

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The Advertiser Survival Guide for the End of the Cookie Era

Customers.ai

Which is why we brought together our Founder and CEO Larry Kim and InfoTrust’s D2C Industry Team Manager Courtney Fenstermaker to discuss what advertisers need to do to survive this so called cookiepocolypse. A visitor comes to your site and reads a blog post about lead generation. Let’s jump into what they had to say.

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Essential online advertising trends | 2021

Bannerflow

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

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5 display advertising trends your retail brand needs to know

Bannerflow

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

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