2019 B2C Customer Acquisition 
The CMO Survey
FEBRUARY 21, 2020
The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Nearly half are utilizing AI to target customer decision making (49.6%). Read the August 2019 CMO Survey. Conclusion.
Adobe Experience Cloud Blog
MAY 24, 2019
In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Here are a few ideas. Your brand’s got a friend in Facebook.
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Martech
FEBRUARY 25, 2022
Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Target customers. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December).
Martech
DECEMBER 7, 2022
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. For the three-year period between July 1, 2019 and June 30, 2022, 32,623 marketers responded to the gender question and 29,194 to the ethnicity question. Some 29.1%
Orbit Media Studios
MARCH 8, 2022
But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. In March 2019… you got ten blue links, plus some sitelinks under the top listing. Addendum: This article was originally published in March, 2019 and updated in March 2022.
Econsultancy
DECEMBER 2, 2021
While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. CPG brands in particular are grappling with a shift to direct-to-consumer activity.
Content Marketing Institute
NOVEMBER 27, 2018
Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Make plans today to expand your content tech skills in 2019.
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