Martech

FEBRUARY 19, 2025

It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing?

Gen Z

Marketing Insider Group

JANUARY 24, 2019

In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […]. The post Influencer Marketing Trends to Know in 2019 appeared first on Marketing Insider Group.

Influencer Marketing

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022.

PR

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! A post shared by CoLab Software (@colabsoftware) on Sep 24, 2019 at 3:38am PDT. Live videos.

Branding

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. So what does this mean for your brand? While their initial venture was to increase the creation of vertical video, things like this need baby steps.

User-Generated

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization. BRAND PHILANTHROPY.

Marketing Strategy

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

Content Marketing

Sprout Social

MAY 10, 2019

The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. When brands use the TrueView ad solution, they see their views of previous content increase by up to 500%. Marketers are increasingly focused on YouTube ads. In 2018, video on YouTube generated around $3.36

Marketing Strategy

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Mallows Beauty.

Branding

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives. Keep organized.

Branding

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it.

PR

Businesses Grow

NOVEMBER 13, 2023

According to eMarketer data , influencer marketing ad spend outpaced social media ad spending last year, with influencer marketing having a 20.3% This year, influencer marketing is predicted to have 14% positive growth while social ad spend only receives 4.1%. Brand spending on influencers is surging.

Influencer Marketing

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. In other words: to get the reach to earn engagement, brands had to be earning engagement already.

Real Estate

Hootsuite

SEPTEMBER 1, 2021

Strategy 1: Partner with a brand you trust. For example, a brand might pay you to make a TikTok talking about how great their soy candles smell, or you might receive a free skydiving trip in exchange for posting about it. And brands are very much interested in entering such paid collaborations. Use the Branded Content toggle.

Food

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing

Hubspot Marketing

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Master SEO.

SEO

Many Chat

JUNE 3, 2022

This is unsurprising, given that online brands are always exploring more ways to reach consumers and technology continues to simplify the checkout process. . But where should brands put their marketing efforts? In 2019, Instagram started beta testing its in-app checkout feature. We’re looking at you, Instagram.

eCommerce

Sprout Social

AUGUST 14, 2018

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? Why Do Brands Use Facebook Stories? As a marketing strategy, Facebook has a solid track record. Be Brand Focused.

Branding

Hootsuite

JULY 7, 2022

Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help.

Influencer Marketing

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 growth in 2019.

User-Generated

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

Food

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It doesn’t matter if your brand is big or small. starbucks) on May 12, 2019 at 8:29am PDT. 15 creative Instagram post ideas.

Thought Leadership

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. UGC Continues to Rock.

Market Trends

Hootsuite

OCTOBER 30, 2019

For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. And in fall 2019, the company reported its work on ‘health’ (a.k.a adults in 2016 to 69% in 2019. Let’s take a look. 44% of U.S.

Gen Z

Hubspot Marketing

FEBRUARY 3, 2020

The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer.

Gen Z

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. And even beyond the official sponsors, many brands are jumping on the proverbial bandwagon to tap into the hype. People don’t talk about ‘safe’ brands, they talk about ‘bold’ brands.”.

Gen Z