Remove 2019 Remove Branding Remove Millennials
article thumbnail

How Gen Z uses social media and what that means for brands

Sprout Social

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way. What brand content does Gen Z engage with?

article thumbnail

6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B brands in the UK using TikTok

Sprout Social

We’ll outline why exactly TikTok B2B marketing is so important, before listing actionable strategies with UK-specific brand examples, and some best practices to succeed on TikTok. The economic and social landscape for B2B brands is changing. B2B brands using the network therefore, have a wider potential for organic reach.

article thumbnail

6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social.

article thumbnail

Shein Revenue and Usage Stats

Backlinko

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2019 $3.15 million 2019 68.26 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

article thumbnail

One to watch: What is Bluesky?

Sprout Social

Youll learn more about what it is, what users like about it, how it differs from other networks and the overarching challenges and opportunities brands should be aware of. Heres a quick history of Bluesky: 2019: Started as a research project inside X (formerly Twitter), led by then-CEO Jack Dorsey. What is Bluesky?

article thumbnail

Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. billion to Australia’s GDP and supported nearly 13,000 jobs during FY23.