Hootsuite

DECEMBER 18, 2019

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Episode 1: No-Name Brands. Award: Best Deliberately Unexpressive Brand Voice on Twitter. Award: Best Deliberately Unexpressive Brand Voice on Twitter.

Millennials 111

Millennials Branding Product Place 111

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. This was a clever way to embrace the television and movie reboot trend of 2018 and 2019 while still highlighting the best Australia has to offer for tourism.

Customer 124

Customer Millennials Advertising Advertisers 124

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. E-commerce refers to a shopping experience via a website or dedicated branded app. It’s where Millennials and Gen Z like to shop. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. 2019 was a big year for messaging. More than half of brand discovery online still happens in public social feeds.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China.

Branding 109

Branding Transform Gen Z Entertainment 109

Hootsuite

DECEMBER 2, 2019

Indeed, social media is one of the best ways to connect with people who already love your brand. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Use the other 20% to promote your brand or sell your products. pic.twitter.com/Vj3fZWysRQ.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 101

Retail Gen Z Fashion Millennials 101

Hootsuite

MARCH 2, 2020

Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest’s revenue topped $1 billion in 2019.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. YouTube and WhatsApp ranked in second and third place. Source ) Brand Adoption 32. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

FEBRUARY 5, 2024

As they succeeded, their customers became their brand evangelists. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand. A few years ago, Curve partnered with wearable smart technology brands like Twinn , Tap 2, and Tapster. That’s what Wise did.

Marketing 109

Marketing Marketers User-Generated Influencer Marketing 109

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Put supervisory procedures in place. Here’s one example: “Good afternoon all, I’m extremely pleased to announce Our monthly performance for September 2019. For financial services brands, they’re critical.

Gen Z 102

Gen Z Communications Education Millennials 102

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes.

Gen Z 103

Gen Z Customer Millennials Law 103

Neil Patel

MARCH 19, 2021

percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them. Trust, brand loyalty, reputation, and security are critical to paid ad campaigns targeting baby boomers. Why not focus on millennials and Gen-X instead? Baby boomers were born between 1946 and 1964.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 106

Law Branding User-Generated Millennials 106

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Product 141

Product eCommerce User-Generated Millennials 141

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Econsultancy

DECEMBER 6, 2021

These latest spending figures sit well above the rate of investment seen before the pandemic in 2019. In the third quarter of 2019, spend by advertisers reached nearly $600 million in total, before rising to over $700 million in the same quarter of 2020 and even further to almost $1 billion in 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What brands can learn: Your hosts are arguably the most important part of your show. And that makes sense.

Gen Z 97

Gen Z Fashion Millennials Food 97

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. OK, so you’ve got a plan and places to be.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand.

Education 111

Education Gen Z Millennials Promotion 111

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

Gen Z 125

Gen Z Marketing Marketers Millennials 125

Hubspot Marketing

MAY 9, 2022

Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet. have brand potential? Does Poparazzi have brand potential? Does VSCO have brand potential?

Gen Z 102

Gen Z User-Generated Millennials Marketing 102

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). Pins boost brand exposure.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Gen Z expects brands to do the same—to live their own values and to offer value.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The latest shiny object or something brands need to put on their roadmap? The second came from Melanie Aronson, founder of Panion, a community engagement platform.

Transform 144

Transform Retail Marketing Marketers 144

Econsultancy

MARCH 4, 2022

Amazon’s UK sales are also up 82% on the £13 billion the company made in 2019, before the Covid-19 pandemic took hold. Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. billion in 2021, up from £19.6 billion in 2020 – a jump of 20%. Ecommerce penetration.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. The true power of social media branding lies in its ability to humanize a brand.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Hootsuite

JULY 9, 2019

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! They can introduce your brand to new audiences and strengthen your reputation. Ask your customers to share their feedback on these platforms.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences across the globe.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. For large brands working with celebrity influencers, that budget may be quite large.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. Brands must focus on highly personalized events and forging a personal connection with attendees. And remember – your event is a representation of your brand as a whole. Quick Takeaways. Augmented Reality.

Millennials 96

Millennials Event Marketing Food Health 96

Hootsuite

NOVEMBER 4, 2019

There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. They found that in 2019, the biggest change in use was for those born in 1945 or earlier.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 130

Advertising Advertisers Food Gen Z 130

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Case in point: #WeAreCisco. . Click To Tweet.

Gen Z 105

Gen Z Content Marketing Health Millennials 105