Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. The customer is always right. Hint: Listen up.

Customer 113

Customer Food Transform Health 113

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 111

Social Media Marketing Entertainment Transform Marketing 111

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. There is a line, though.

Advertising 111

Advertising Advertisers Marketing Marketers 111

Hubspot Marketing

JULY 10, 2019

While Poppin sells office supplies to remote or self-employed individuals, they also design corporate office spaces and branded supplies. As distinct as the B2B and B2C marketing audiences can be, B2B marketers can always learn from B2C campaigns , too. B2B Content Marketing. B2B Social Media Marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 15, 2019

If the future of Twitter is video, how should brands adjust their s ocial media strategies ? If your brand doesn’t have strong videos on Twitter, it’s time to make a change. Appeal to their visual senses by designing videos with obvious characters and motivations, eye-popping visuals, and identifiable branding.

Advertisers 134

Advertisers Advertising Thought Leadership Education 134

Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter is a great marketing tool for a number of reasons. Customize and brand your profile.

Marketing 145

Marketing Marketers Analytics Promotion 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 96

Social Media Marketing Copywriting Marketing Marketers 96

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. Are your brand queries increasing over time? Or do people not see you as a brand? In 2019, start running A/B tests. Expect 2019 to be a crazy year. Conclusion.

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Hootsuite

DECEMBER 4, 2019

To get started creating winning social videos, read our guide to creating the perfect social video. In addition to video posts, consider posting live video updates to your social channels. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Live videos. How to Use Benefit BADgal BANG!

Branding 145

Branding Finance User-Generated Food 145

Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Create a sense of community around your brand.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Content Marketing Institute

DECEMBER 13, 2018

You’ll find the highlights of our conversation in the video, which is part of our Mastering Content Marketing video series. Brands often start creating visual content without actually having a plan for how they’re going to scale it across all their different platforms. Bonus tip: Be a content maker, not just a content marketer.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. 🧵 — jack (@jack) December 11, 2019 “There are MANY challenges to make this work that Twitter would feel right becoming a client of this standard,” Dorsey tweeted at the time.   Usability is another issue.

Communications 111

Communications Product Place Social Media Marketing 111

Hubspot Marketing

JUNE 6, 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. Social media, however, can be extremely time-consuming. What Makes A Good Social Media Tool? Increases Brand Awareness. It’s great for social proof too!".

Price 112

Price User-Generated Social Media Marketing Analytics 112

Sprout Social

FEBRUARY 24, 2020

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle?

Branding 145

Branding Gen Z Fashion Energy 145

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. Understanding the demographics behind each social media platform can help you to determine which ones you need to be focusing on in your social media strategy. So get started with Instagram marketing for your brand today.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Hootsuite

DECEMBER 2, 2019

Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Duct Tape Marketing

MAY 28, 2019

Is Organic Social Media Marketing a Thing of the Past? written by John Jantsch read more at Duct Tape Marketing. The world of social media is constantly changing and evolving. What does all of this mean for organic social media? Marketers across the board are excited about the promise of video.

Social Media Marketing 78

Social Media Marketing Real Estate Marketing Marketers 78

Content Marketing Institute

JANUARY 1, 2020

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Social Media Marketing 134

Social Media Marketing Content Marketing Branding Marketing 134

Hubspot Marketing

APRIL 24, 2019

We have ambitious goals for 2019," you might tell your marketing team, following up with, "Our objectives are aggressive, but entirely possible.". When used in a marketing context, it's easy to misconstrue goals and objectives. Grow international brand awareness. How can I increase international brand awareness?

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Video Marketing 145

Hootsuite

NOVEMBER 3, 2020

Social commerce vs. e-commerce. E-commerce refers to a shopping experience via a website or dedicated branded app. Social commerce , by definition, allowing the customer to make their purchase within their social media experience. Social commerce is not e-commerce. Social commerce is also not social selling.

Branding 145

Branding Gen Z Shoppers Price 145

Sprout Social

SEPTEMBER 1, 2020

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. And yet, only 23% use social data to measure ROI. Put simply: what happened?

Retail 145

Retail Analytics Social Media Marketing Health 145

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Branding 110

Branding Education Promotion Retail 110

Sprout Social

MARCH 12, 2020

Reach a higher state of marketing with data. According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Social media monitoring means so much more than just keeping an eye on your brand’s mentions.

Social Media Marketing 140

Social Media Marketing Analytics Retail Management 140

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. since 2019).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours.

Fashion 106

Fashion Energy Price Product 106

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. And how connected do people feel to a brand due to your Twitter presence? Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6. Social Media Trends Report ) 11.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. Their social media channels are vibrant, showcasing playlists for every mood and occasion.

Branding 133

Branding Transform User-Generated Education 133

Hootsuite

NOVEMBER 25, 2019

Here’s everything you need to know about developing a social media strategy for financial services in 2020. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. The use of social media in financial services: 5 key benefits.

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Finance Food PR Management 145