Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Create a sense of community around your brand.

Content Marketing

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".

Customer

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. 25 Live Video Stats That Marketers Need to Know.

Gen Z

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Only 33% of popular YouTube videos are in English.

Advertising

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) .

Digital Marketing

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Live videos.

Video Marketing

Hubspot Marketing

APRIL 24, 2019

We have ambitious goals for 2019," you might tell your marketing team, following up with, "Our objectives are aggressive, but entirely possible.". When used in a marketing context, it's easy to misconstrue goals and objectives. Grow international brand awareness. How can I increase international brand awareness?

Social Media Marketing

Content Marketing Institute

NOVEMBER 28, 2018

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Click To Tweet. The world’s No.

B2C

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here. Tapping into Trust.

Marketing Mix

Hubspot Marketing

JANUARY 6, 2021

Marcus Sheridan, a keynote speaker at Inbound 2019, ran an experiment where he found that addressing customer fears, like email spam or personal date use, on his landing pages increased his form conversion rate. 30% of top landing pages use video content. Addressing buyer fears on landing pages can increase conversion rates by 80%.

eBook

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. Image Source.

Content Marketing

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. TikTok was the most downloaded app in 2019 and 2020, racking up over three billion downloads so far. They can also be videos, gifs, or still images. It also boasts 1.2

Gen Z

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated

Martech

FEBRUARY 9, 2022

During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketers

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25

Analytics

Sprout Social

JULY 9, 2020

How can you harness content to your marketing advantage? From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Topshop: Blog post.

Content Marketing

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends

Marketing Insider Group

OCTOBER 21, 2021

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. It’s being used more and more as a tool for brands to reach customers.

Digital Marketing

Hubspot Marketing

MAY 9, 2019

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Flight School -- Video Ads on Twitter by Twitter.

Inbound Marketing

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. HyperSense shared that the number of total VTuber subscribers increased by 28 percent in 2019, while the total views of Vtuber content increased by 99 percent. The History of VTubers.

Promotion

Search Engine Land

NOVEMBER 29, 2023

.” “Like LEGO and Boots’ ads, which make up the rest of the top three, it grabbed people’s attention by trying something different from the usual festive fare and combined it with strong branding.” Other ads, such as Shelter, also did well, but missed out on the top three because of poor brand recall.

Shoppers

Adobe Experience Cloud Blog

JANUARY 14, 2019

Without a proper SEO strategy that aligns with your brand, you aren’t fully leveraging the power of blogs. From my experience, clients do focus on branding and tone (which is absolutely critical), but SEO always comes second—which always has been the most significant missed opportunity. Is it time to hire outside services for videos?

User-Generated

Power Digital Marketing

JANUARY 20, 2019

That’s why we’re breaking down a variety of the top digital marketing tools to use for your business in 2019. Keep reading to learn more about what each marketing tool does, why you need to use it, how it will help your business and the pros and cons of using the tool. 1. Facebook Brand Collabs Manager. 2. SEMrush.

Marketers

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing

Hubspot Marketing

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertisers

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Video Marketing Statistics.

Digital Marketing

Hootsuite

JULY 21, 2020

What counts as a view: 2 seconds or more and the video is at least 50% of video on screen. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. TikTok video metrics. Ready to put your video marketing plan into action?

Analytics

Hubspot Marketing

JUNE 24, 2022

Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness. Your nonprofit organization is a brand. Marketing raises awareness, and brand awareness spreads the word about your organization and your overall cause. Nonprofit marketing raises funds. Email marketing. Video views.

Inbound Marketing

Hubspot Marketing

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Pinterest has great engagement rates — 66% of Pinterest users make a purchase after seeing a brand's Pins. Community engagement.

User-Generated

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Cocomelon – Nursery Rhymes (172.12

Entertainment

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Get the latest in content technology and trends at ContentTECH 2019 in April in San Diego.

Millennials

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. Over the holidays, our team came together to stage a Christmas parody video about Amazon’s HQ2 arriving in Arlington sung to the tune of Santa Claus is Coming to Town. Click To Tweet.

Content Marketing

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analytics