Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

CMO 140

CMO Marketers Marketing SEO 140

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Millennials 107

Millennials User-Generated Conversational Marketing Communications 107

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Are you ready?

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Hootsuite

MARCH 9, 2020

Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials. That means LinkedIn is a valuable platform for content marketers, especially in B2B. In 2019, LinkedIn launched a Teammates tool to allow users to identify and keep up with their current colleagues.

User-Generated 145

User-Generated Marketers Marketing Thought Leadership 145

Hubspot Marketing

DECEMBER 7, 2022

If you're struggling to create a unique brand voice or you don’t know how to adapt your vision to the different areas of your business, consider using a program like BrandVoice or a third-party content marketing agency. Create a communications document so all of your content is aligned. Clare Paint.

Branding 144

Branding Millennials Fashion Communications 144

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. Concerns around climate change have been one of the major themes of 2019 as an increasing number of individuals and corporations make a commitment to lessen their impact on the environment. Quick Takeaways.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? This gif had more than 419 million views in 2019 , and using something like this could show consumers you’re hip to the latest fads. How could you use gifs in your marketing strategy?

Promotion 141

Promotion Branding Entertainment Millennials 141

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. In 2019, Monzo partnered with The Big Issue, a popular magazine brand, to launch the “world’s first resellable magazine.” Below, I share four marketing ideas for promoting your financial services.

Marketers 136

Marketers Marketing User-Generated Social Media Marketing 136

Content Marketing Institute

OCTOBER 3, 2018

Some brands rely on hashtags to cull UGC content, then use the hashtag as evidence of permission to repost. Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. Cover image by Joseph Kalinowski/Content Marketing Institute.

Law 111

Law Branding User-Generated Millennials 111

Content Marketing Institute

SEPTEMBER 27, 2018

HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots. Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report.

Non-Profit 111

Non-Profit Marketers Marketing Millennials 111

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. This is especially true if you want to target Millennials and Gen Z. Content marketing is king. On the hunt for a Google+ (also called Google Plus and G+) alternative?

Gen Z 142

Gen Z User-Generated Millennials Promotion 142

Neil Patel

DECEMBER 28, 2021

Search the name of your industry and the main key terms you target and see what content ideas pop up. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Use the Google Trends Report to Find Topics that Appeal to Gen Z. percent of the world’s population. Even more impactful, Gen Z makes up over 40 percent of U.S.

Gen Z 137

Gen Z Health Entertainment User-Generated 137

Sprout Social

NOVEMBER 21, 2019

Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Content marketing research.

Market Research 111

Market Research Gen Z Price B2C 111

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? These factors play a significant role in deciding which marketing trends are worth trying. Marketing Trends in 2018. Search Engine Marketing.

Market Trends 40

Market Trends Marketers Marketing Millennials 40

Hubspot Marketing

NOVEMBER 5, 2019

If you want to launch video-based ads, Facebook also allows you to promote video content or buy in-stream ad placements that appear in Facebook Live videos or longer videos that other users have uploaded. YouTube: If how-tos or video tutorials are part of your content marketing strategy.

Shoppers 145

Shoppers Product Gen Z Promotion 145

Hootsuite

JANUARY 23, 2020

— Present & Correct (@presentcorrect) May 4, 2019. — Merriam-Webster (@MerriamWebster) December 31, 2019. Make higher-quality content. Like, for instance, Star Wars day. Chewbacca walnut. MayThe4th pic.twitter.com/ca8BFrD7xr. Party words. Ok, ok, except for whoever is behind Moonpie.).

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. Julie Snow , content marketing strategist at Big Leap , agrees and says that nostalgia-themed ads and designs are more favorably rated and can boost a consumer's willingness to pay more.

Gen Z 130

Gen Z Fashion Millennials Food 130

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media.

Social Media Marketing 111

Social Media Marketing Transform User-Generated Gen Z 111

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. But few banks give off youthful vibes.

Branding 110

Branding Millennials Entertainment Transform 110

Duct Tape Marketing

APRIL 2, 2025

Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what cant be automated: human relationships. And look, to be transparent with you, I wrote this book in 2019.

Marketers 61

Marketers Marketing Branding Communications 61

Moz

MARCH 3, 2020

Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it.

Content Marketing 62

Content Marketing Finance Millennials PR 62

Martech

FEBRUARY 19, 2025

Demographics The culture of TikTok Leveraging TikTok’s algorithm B2B use cases 12 ways to optimize your TikTok content How B2B brands are using TikTok How long will TikTok be available in the US? Why use TikTok for B2B marketing? of TikTok’s US user base are Millennials. Why is there a law banning TikTok?

Gen Z 122

Gen Z Law B2C Entertainment 122