Marketing Insider Group

OCTOBER 22, 2020

with properties selling nearly two weeks faster than in 2019. One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. White Papers, eBooks, and Research Reports were. White Papers are the most “scientific” and “buttoned-up” of all the content formats.

Real Estate 100

Real Estate Whitepaper Finance eBook 100

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. since 2019). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. in 2019 , compared to 6% in 2018 (and 15% in 2016).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Marketing Insider Group

JUNE 15, 2020

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. Beyond the Consumption Gap, we study how long it takes for users to request additional pieces of content. In 2019, the C-Level represented 16% of NetLine’s total audience, a 2% increase year over year.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Rock Content

JUNE 30, 2020

In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content? Content Marketing: where do we stand? How’s the interactive content scenario?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Rock Content

JUNE 12, 2020

The Sophisticated Marketer’s Guide to LinkedIn has been, for more than 5 consecutive years, the definitive guide to build a brand using the LinkedIn platform. Created by LinkedIn, The Sophisticated Marketer’s Guide is a white paper that will give you all the help you need to create killer content this social media.

Whitepaper 88

Whitepaper Marketing Marketers Digital Marketing 88

Marketing Insider Group

DECEMBER 3, 2020

Perhaps we’ll have to dedicate an entire portion of our 2021 State of B2B Content Consumption and Demand Report for Marketers to the retail industry and their consumption behavior around White Papers. Who’s Requesting Content?

Retail 94

Retail Whitepaper Food B2C 94

Martech

APRIL 25, 2023

Data flow Disconnected systems are so 2019. Faster content marketing From social scheduling tools like Hootsuite or HubSpot to writing tools like ChatGPT, AI can reduce a ton of legwork for creating and distributing content. You will fall behind if you’re not automating the data flow through your company.

Whitepaper 114

Whitepaper CRM Marketing Marketers 114

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 25, 2020

Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. This is not necessarily true.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. You’re right.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. What can Ion do?

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Digital Marketer

AUGUST 9, 2023

I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person. How to apply personalization through Content Marketing? What is personalized content?

Transform 95

Transform Whitepaper User-Generated Law 95

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Individual content creators at a startup can generate more pageviews per capita than their counterparts who follow an enterprise content marketing strategy.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Should you focus on research studies or whitepapers? Whitepapers/E-books. Do you start a blog?

Branding 68

Branding Whitepaper Finance User-Generated 68

Hootsuite

MARCH 31, 2020

Learn more: The Complete Guide to Content Curation: Tools, Tips, Ideas. Content marketing. Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Let’s take a look. Generate sales and revenue.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Exposure Ninja

JULY 21, 2022

Research Your Competitors’ Content Strategies. Create an On-Site Content and SEO Strategy. Increase and Improve Your Website’s Content. Create a Content Marketing Strategy and Stick to It. SEO & Digital Marketing Jargon Buster. Create an On-Site Content and SEO Strategy.

Health 98

Health SEO Advertising Advertisers 98

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

DECEMBER 18, 2018

If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

Whitepaper 106

Whitepaper Pharmaceutical Energy Education 106

Marketing Insider Group

SEPTEMBER 15, 2020

In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Whitepaper 94

Whitepaper Law eBook Thought Leadership 94

Neil Patel

NOVEMBER 27, 2018

No one wants to read an essay or a white paper. Not only does your content have to be amazing, but you have to publish amazing content in quantity. Content marketing is a hit or miss game in which your posts will do well or they won’t. Principle #4: Blogging is both about “you” and “I”.

Whitepaper 111

Whitepaper User-Generated Affiliate Marketing Promotion 111

Martech

FEBRUARY 19, 2025

Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z 123

Gen Z Law B2C Entertainment 123