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8 Tips for a Brand Awareness Campaign

Neil Patel

You’re trying to ensure your ideal customers have the right impression of your brand. You want them to associate your company with a particular product or type of service. According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.).

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This day in search marketing history: January 23

Search Engine Land

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. TellMe To Launch New Mobile Local Search Product 2007: It was free, direct-to-consumer, voice-enabled directory assistance.

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How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Use the other 20% to promote your brand or sell your products. — Twitter Business (@TwitterBusiness) August 19, 2019. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. A post shared by Prada (@prada) on Nov 22, 2019 at 12:20am PST.

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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

For the first time, many customers turned to digital channels to track down products they had previously bought offline. It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come. So why is customer nurturing important?

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

According to the Harvard Business Review , “In deciding which marketing tactics to employ, it’s critical to track how customers are reassessing priorities, reallocating budgets, switching among brands and product categories, and redefining value. Marketers need to be mindful of customer sentiment and adjust their messaging accordingly.