Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. Podcast Insights ).

Gen Z

Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. And 38% identify as male.

Social Media Marketing

Sprout Social

DECEMBER 17, 2018

Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. There are hundreds of national, international and world hashtag holidays.

Millennials

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. To back those stats up, Forbes also previously reported that around 75% of Fortune 500 executives turn to YouTube to help them make more educated decisions. This post 9 YouTube stats to inform your marketing strategy in 2019 originally appeared on Sprout Social.

Marketing Strategy

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. Instagram education demographics. Meanwhile, 37% of users have some college education.

Social Media Marketing

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Google ) 70% of young Millennials and 69% of older Millennials said they would choose a brand over a competitor if it demonstrates inclusivity. McKinsey ).

Gen Z

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. A post shared by EILEEN FISHER (@eileenfisherny) on Sep 26, 2019 at 2:29pm PDT.

Retail

Hootsuite

JANUARY 15, 2020

Source: Digital in 2019 report. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. billion people now have mobile phones. 75% of U.S.

Gen Z

Hootsuite

MAY 28, 2020

In short, the Twitter population is younger, wealthier, and more educated than the average American. But according to Brandwatch’s analysis, Taylor Swift was the most influential tweeter in 2019. Millennials came of age with Twitter. Twitter education demographics. Now seniors are its fastest growing age range.

Social Media Marketing

Hootsuite

DECEMBER 2, 2019

Use 80% of your content to inform, educate, or entertain your audience. — Twitter Business (@TwitterBusiness) August 19, 2019. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook.

Food

Hootsuite

MARCH 2, 2020

Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest’s revenue topped $1 billion in 2019.

Marketing

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z

Hootsuite

MARCH 9, 2020

51% of Americans with a college education use LinkedIn. Among college-educated Americans, LinkedIn overtakes Instagram and Pinterest to be the #3 platform. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials. Source: Digital 2020.

User-Generated

Markinblog

MARCH 23, 2022

Entrepreneurs have significantly benefited from the improvement of education, communication and transportation infrastructure, social institutions, and relatively stable economies. Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). Census Bureau.

Millennials

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. In the Style Guide, Mailchimp writes, "We want to educate people without patronizing or confusing them. The brand’s tone is consistently funny, edgy, direct, and concise. Clare Paint.

Branding

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. 66% of surveyed Gen Zers believe that communities are created by causes and interests, not by economic backgrounds or educational levels.”. Everything you need to know about Generation Z. “Gen They prefer mobile.

Gen Z

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Source ) 17.

Gen Z

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Source: FINRA Investor Education Foundation and CFA Institute FINRA rules apply to social media like any other communications medium. Hedge Fund A] took 3rd place for an options hedge fund with a monthly return of 2.79%.

Gen Z

Martech

AUGUST 25, 2021

He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. In 2019 I finally turned on an invite automation process and announced it on LinkedIn, and we had 90 to 120 Mo Pros joining Slack every month for an entire year.” A long time coming, now maturing.

Transform

Hootsuite

JULY 15, 2019

In 2019, Facebook changed its News Feed algorithm to prioritize “meaningful interactions” from family and friends over content from brands. These graphs include data from the 2019 Superbowl, which occurred on a Sunday. 80% of Twitter users are affluent millennials. How to find the best time to post. EST from Monday to Wednesday.

B2C

Neil Patel

DECEMBER 28, 2021

In the “related topics” section, I see terms like education assessment and professional development, which means a list of digital marketing courses or training might do well. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 In 2019, Gen Z officially outnumbered millennials, tallying 32.2

Gen Z

Sprout Social

JULY 12, 2019

Posted by Denny's on Monday, May 13, 2019. Posted by OREO on Tuesday, April 2, 2019. Posted by Ben & Jerry's on Saturday, April 20, 2019. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. The premise here is simple. Learn more: [link].

Customer

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Cowrywise’s X-factor is its personable (and sometimes humorous) educational content. In 2019, Monzo partnered with The Big Issue, a popular magazine brand, to launch the “world’s first resellable magazine.”

Marketing

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. This documentary has a November 2019 release, and it had a 1-hour 39-minute runtime. Do You Trust This Computer?

Transform

Content Marketing Institute

OCTOBER 3, 2018

copyright law poses the following four characteristics to evaluate the question of fair use: Purpose and character of the use (including whether the use is of a commercial nature or for nonprofit educational purposes). Examples of commonly accepted fair use include but aren’t limited to educational purposes, criticism, and satire.

Law

Content Marketing Institute

JANUARY 22, 2019

Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. SEMrush gamified its educational process with a virtual Easter egg hunt, challenging users to find 15 “eggs” by completing desired actions within various SEMrush tools. Click To Tweet.

Gen Z

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

Gen Z

Neil Patel

FEBRUARY 11, 2021

Glossier’s 2019 London pop-up in Covent Garden is a perfect example of how successful pop-up shops can be, eventually leading Glossier to turn it into a permanent fixture. They are best known for creating a strong community with their Millennial and Gen Z audience. billion brand.

Fashion

Sprout Social

APRIL 7, 2020

Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. Dissecting the COVID-19 social chatter.

Branding

Sprout Social

AUGUST 22, 2019

99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals). Posted by @properties on Wednesday, August 21, 2019. Any sort of educational content on home maintenance serves multiple audiences and once again highlights your know-how. ???? Translation? Event coverage.

Real Estate

Sprout Social

JULY 14, 2022

Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. The gaming industry is one of the first to take advantage.

Branding

Hubspot Marketing

JUNE 29, 2022

This can take the form of an education stipend, internal training programs, peer-to-peer training, lunch-and-learns, and more. A study published in the Journal of Leadership in Organizations found that 91% of Millennials valued discussion about career progression as early as during recruitment. Provide a clear growth path.

Non-Profit

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Job posts can also be boosted for a fee to appear in the news feeds of your target audience based on location, education and work experience.

Millennials

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Among the most popular ones are those related to society, culture, entertainment, and education. billion market in 2019.

Market Trends

Marketing Insider Group

MARCH 4, 2020

The Bank of America partnered with the Khan Academy to produce their “ Better Money Habits ” site – an educational personal finance site that includes interactive tools, quizzes, informational articles, and a video series following the career stories of young people and how they manage their money. Bank of America.

Content Marketing

Econsultancy

FEBRUARY 23, 2022

Two thirds of US parents (66%) also believe that video games had helped smooth the transition to distance learning, with 63% finding educational games to be “very” or “extremely” effective. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million in 2021.

Entertainment