Remove 2019 Remove Gen Z Remove User-Generated
article thumbnail

How Gen Z uses social media and what that means for brands

Sprout Social

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96
article thumbnail

6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 64
article thumbnail

B2B marketing on TikTok: What you need to know

Martech

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. million users.

Gen Z 123
article thumbnail

How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z 145
article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
article thumbnail

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 112