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How to build fast, effective feedback loops in an AI-driven world

Martech

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law
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What’s in your stack? The 2025 Stackie Awards are open for entries, and we’re donating $100 for each one

Chief Martec

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75

CMO
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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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45 Emerging Technology Stats to Know in 2020

Hubspot Marketing

In 2019, 42.9 Snapchat's Q3 2019 Earnings Report notes that over 600,000 AR Lenses have been created through the company's Lens Studio, This increased from 500,000 at the end of Q2. Artificial intelligence is so prevalent in 2019 that many of us don't even notice all the ways we interact with it on a given day. billion ( IDC ).

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How the pandemic affected marketing technology replacements

Martech

However, the MarTech Replacement Survey did discover that the pandemic affected how teams staffed up to manage these new technologies. When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Seamless content management with automatic application of metadata tags to digital marketing assets. Acoustic Campaign (via Acoustic). Acquia Campaign Studio.