Hubspot Marketing

JULY 23, 2024

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Ahluwalia and Burnkrant wanted to see if certain types of language made for more effective advertising copy.

Promotion

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

User-Generated

Search Engine Land

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Google’s monopoly in general search increased from about 80% in 2009 to 90% by 2020. Why it matters.

Law

Martech

JANUARY 16, 2025

In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%. This year it will be 14%; by 2026, its estimated to become over 17%.

Transform

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Processing. The post Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Law

Martech

AUGUST 6, 2024

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape.

Marketing Strategy

Martech

APRIL 17, 2025

Digital advertising continues to thrive, reaching a record $258.6 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 Retail media continues its remarkable growth Retail media network advertising revenues rose 23% year over year to reach $53.7 billion to $102.9

Retail

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar. Here’s how: 1.

Branding

illumin

DECEMBER 5, 2024

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Follow @illuminHQ

Advertising

Hubspot Marketing

JUNE 26, 2025

In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. Instead, they advertised 100% “anus beef”. This way, their weakness became a strength by making them appear more likable. For example: H_BC, Goo_e, Li_erpool FC, N_dge.

Non-Profit

Search Engine Land

JULY 25, 2024

Organizations and trade bodies such as the Institute of Practitioners in Advertising (IPA) refer to this as losing the “share of mind.” In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. In 2024, it is estimated that overall advertising spending growth in the U.S.

SEO

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x Oftentimes, people forget Pinterest isn’t chronological like other platforms. Olivia can relate.

Gen Z

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. The average marketing budget is 7.7%

CMO

Martech

OCTOBER 31, 2024

PebblePost launched the first version of its Lookalikes product in 2020. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention.

Direct Mail

Search Engine Land

AUGUST 6, 2024

In 2020, Google introduced Consent Mode v1, which allowed website owners to adjust behavior for Google tags based on users’ consent status and, therefore, comply with GDPR and CCPA. It allows advertisers to estimate the contribution of every single channel. It allows advertisers to estimate the contribution of every single channel.

Analytics

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Social media advertising statistics 55.

Gen Z

DirectMail2.0

JULY 24, 2024

This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers. In January 2020, the company announced its intention to phase out third-party cookies in Chrome by 2022, a deadline later extended to 2023.

Direct Mail

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. The FTC’s goal is simple: to maintain honesty and transparency in advertising. There is also the risk of consumer backlash. Only time will tell.

Gen Z

Welcome Software

OCTOBER 2, 2024

In 2020, COVID-19-driven store closures expedited Cuisinart’s goal of adding direct-to-consumer e-commerce. Now, with Optimizely’s intuitive CMS, Cuisinart can create compelling, personalized customer experiences and run targeted digital marketing campaigns across email, paid advertising, and influencer marketing.

Manufacturing

Martech

AUGUST 13, 2024

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Also, this case was as much about setting the table for the Google advertising case that goes to trial in September. As the ruling stated “search text ads are a monopoly” but search advertising was not.

Advertising

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S.

User-Generated

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. In 2020, WPF had grown large enough that Dr. Moore and Rozmyn saw an opportunity to move beyond Facebook.

Branding

TechWyse

NOVEMBER 20, 2023

TikTok: Redefining Engagement Now, I personally don’t have TikTok, but this application has caught the attention of influencers and advertisers alike. Since 2020, the user-base has grown so large that some are projecting TikTok Advertising revenue to surpass $8.5 Billion in 2024.

Digital Marketing

Unbounce

JANUARY 6, 2025

Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. 53 minute read Design The 7 principles of conversion-centered design October 16, 2020. 53 minute read Design The 7 principles of conversion-centered design October 16, 2020. March 14, 2024. March 14, 2024.

User-Generated

illumin

JANUARY 9, 2025

How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with? Between 2020 and 2022, it increased from $4.6 Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! How big is the wellness industry? trillion to $5.8

Health

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z

Martech

SEPTEMBER 18, 2024

In 2020, during the most stringent lockdowns, CTV viewing hours were far from their highs. The growth in CTV ad revenue assumes that increased viewership makes the investment worthwhile. Viewer behavior matters — these figures show how viewership is formed over time. CTV habits didn’t take shape until multiple years into the pandemic.

Marketers

Power Digital Marketing

APRIL 10, 2025

As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Everything is more expensiveincluding digital advertising. Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC).

Customer Acquisition

illumin

JANUARY 21, 2025

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. While the industry took a pandemic-influenced nose dive in 2020, it is on the fast track to recovery. of the global market.

Copywriting

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. 6 in 10 content creators have full-time jobs.

Gen Z

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO

illumin

SEPTEMBER 5, 2024

Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. Three critical pieces of legislation in the US are: The National AI Initiative Act of 2020. Made for marketers Learn how illumin unlocks the power of AI for journey advertising Get started!

Law

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Gen Z

Animalz blog

MAY 29, 2025

And they worked , in a way that outlived Q2 of 2020-whatever. From his point of view, advertising was inherently fleeting, while content could generate lasting meaning. There have always been pieces that stood out and taught you something new. At Animalz, we call them Blockbuster Blogs. Ryan Holiday also talks about this in his blog.

Law

Search Engine Land

AUGUST 6, 2024

Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.

Advertising

Hubspot Marketing

JULY 17, 2025

HubSpot exemplifies this flexibility: Back in 2020, World Wildlife Fund (WWF), a leading non-profit, turned to HubSpot’s CMS to organize its biggest global campaign of the year, Earth Hour. Step 5: Choose a flexible platform — Like HubSpot. Lastly, select a CRM that grows with your organization’s evolving needs.

CRM