Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Hubspot Marketing

FEBRUARY 11, 2020

4 AI Predictions for 2020. According to Jeff Coyle, Co-Founder and Chief Product Officer of MarketMuse , this trend will only continue in 2020. In 2020, the market is going to wake up to the fact that if you're not using AI to optimize your content marketing, you're going to fall behind," Coyle concludes.

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Hootsuite

APRIL 20, 2020

In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.). businesses are marketing on Instagram in 2020, and 90% of accounts follow a business —to keep you on your toes. A post shared by Creators (@creators) on Jan 23, 2020 at 1:54pm PST.

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Real Estate Fashion Analytics User-Generated 145

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

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Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. What are YouTube Shorts? Under Visibility, you should now see your scheduled date and time.

Entertainment 119

Entertainment Place Analytics Management 119

Hootsuite

NOVEMBER 28, 2024

In any case, we recommend an analytics tool for smooth sailing. Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. Tracking and analytics is essential for any successful social media strategy, Pinterest included.

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. If you’re using Unbounce , you’ll have built-in analytics around page visitors and conversion rates, and you can integrate your pages with Google Analytics natively.

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Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Facebook took second place with 28% and YouTube was third with 22%. TikTok is a major news source for 52% of U.S. Nine out of 10 U.S.

Gen Z 108

Gen Z Social Media Marketing User-Generated Millennials 108

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 117

Gen Z Analytics Fashion Management 117

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. In order to do that we must place customer insights ahead of internal demands. Marketing Analytics Support Customer Journey Tracking. Marketing analytics can help. Look for signals in your marketing analytics.

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Market Trends Content Marketing Customer Journey Transform 141

Sprout Social

FEBRUARY 6, 2020

If 2019 was the year of Facebook Stories then 2020 is the year of the whole novel…that is, more platform updates. You can still track which posts are getting the most likes and engagement in your Instagram analytics or a tool like Sprout. Facebook updates. Twitter updates. Takeaways for Twitter.

User-Generated 145

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Hootsuite

SEPTEMBER 9, 2020

With a YouTube channel for business, you have access to an Analytics tab. If there’s something specific you’d like to know, this is a good place to post a question or create a poll. Check what words people use to find your channel in Traffic Sources in YouTube Analytics. Tip : Pinterest is a good place to check, too.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Neil Patel

AUGUST 18, 2020

Advanced analytics and reporting. Analytics and reporting are essential aspects of any PPC campaign. By the end of this stage, you’ll have a plan in place for full-scale execution and a deeper understanding of how you’re going to work together moving forward. Phase 3: Full-scale execution.

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Hubspot Marketing

APRIL 13, 2022

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list. CRO Analytics Tools.

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Hootsuite

JANUARY 27, 2020

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. We’ve collected 9 strategic tips for working with the Facebook algorithm in 2020, and making it work for you. How the Facebook algorithm works in 2020. Don’t worry, there’s hope.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Neil Patel

NOVEMBER 13, 2020

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host. Also, it helps to boost your site’s load time.

SEO 145

SEO Thought Leadership eCommerce Branding 145

Hubspot Marketing

MAY 8, 2020

If so, then you've come to the right place. Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts. This is done by using the platform's tools for sales insights, multi-channel creation, and analytics that cover the entire buyer's journey. Image Source.

Price 145

Price CRM User-Generated Customer Journey 145

Hootsuite

JANUARY 17, 2025

Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. link] — Utibe R.

Promotion 101

Promotion Thought Leadership Health Non-Profit 101

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. If you’re looking for a solid hashtag tool that’s been around for a bit, Ingramer has proven to be a popular option.

Social Media Marketing 328

Social Media Marketing User-Generated Price Analytics 328

Hubspot Marketing

JUNE 10, 2025

I didn’t even realize it hadn’t run until I checked the analytics a few days later. Canva If I’m building something from scratch or need a quick resize, Canva is the first place I go. One of the first paid campaigns I ran through Meta was rejected for something I didn’t catch: an image that didn’t meet their minimum width requirement.

Real Estate 103

Real Estate Place Branding Management 103

Sprout Social

SEPTEMBER 1, 2020

However, in the 2020 Sprout Social Index , we found that social marketers aren’t necessarily using social data to its full potential. In this article, we’ll outline how marketers can unleash their inner social media data analyst using Sprout’s Premium Analytics and social listening offerings. Descriptive analytics: What happened? .

Retail 145

Retail Analytics Social Media Marketing Health 145

Orbit Media Studios

APRIL 12, 2023

I hear these things when I talk to people about GA4, the new version of Google Analytics. GA4 launched in October 2020, giving us years to learn it. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. GA4 is more for the Analytics power user doing deeper analysis.

Analytics 112

Analytics Marketing Marketers Health 112

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Analytics 145

Analytics Place Marketing Marketers 145

Litmus

JUNE 17, 2025

With email personalization tools and deliverability insights, you can build better segments, personalize content at scale, and keep an eye on metrics like inbox placement and engagement Inboxes are noisy places. But it’s harder to scale without the right tools in place.) “ We need to talk about personalization.

Branding 87

Branding CRM Email Marketing Analytics 87

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 97

Analytics Email Marketing Marketing Marketers 97

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Shares and hashtags.

Analytics 145

Analytics Social Media Marketing Management Branding 145

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play. Updated on September 29, 2023. Why is landing page analysis important?

Analytics 111

Analytics Transform Digital Marketing Management 111

Litmus

APRIL 9, 2021

We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics from January to March of 2021. Apple iPhone increases its stronghold as first place in email client market share—up almost 5 percentage points since last year. Google Android makes the biggest jump, moving up 3 places to #6. stock market.

Analytics 129

Analytics Marketing Marketers Place 129

Sprout Social

MARCH 4, 2020

uniqlo) on Feb 15, 2020 at 7:15pm PST. This means you have all of your marketing assets in one place and avoid having to scramble to fill in the gaps during a social launch. A post shared by Swatch (@swatch) on Feb 17, 2020 at 8:58am PST. A post shared by Swatch (@swatch) on Feb 18, 2020 at 10:13am PST. PRE-ORDER NOW!

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Product Promotion Analytics Retail 145

Sprout Social

JUNE 22, 2020

Thanks to the support from generous @MarquetteU alumni, students, parents and friends, we closed the 2020 #GiveMUDay campaign with gifts from 3,941 donors, totaling over $1 million to support student scholarships, academic programs, athletics and more! — Marquette Alumni (@MarquetteAlumni) March 5, 2020. YOU are incredible! ????

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Management Transform Education Analytics 143

Hootsuite

SEPTEMBER 22, 2020

— David Suzuki FDN (@DavidSuzukiFDN) August 31, 2020. — Gurdeep Pandher of Yukon (@GurdeepPandher) August 29, 2020. — Ryan Reynolds (@VancityReynolds) May 24, 2020. The official verification badge will always show in the same place. — Twitter Public Policy (@Policy) January 29, 2020.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. The events of 2020, however, created a tipping point. Through Sprout Premium Analytics, we’ve been able to monitor the impact of this on impressions, reach and engagement. Social is an essential tool for essential businesses.

Retail 144

Retail CMO Food Entertainment 144

Sprout Social

OCTOBER 14, 2020

2020 Fall Box Spoiler Alert | Customization 1 | FabFitFun. Posted by FabFitFun on Saturday, July 25, 2020. Using an analytics tool like Sprout Social , take a look back at your most successful content. Also, take a look at the pages and blog content that receive the most traffic on your website using Google Analytics.

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Key Performance Indicator Transform Analytics Shipping 145

Hootsuite

SEPTEMBER 9, 2020

When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Source: Hootsuite Digital 2020 Report. Posted by The Underground Dance Centre on Monday, June 15, 2020. Messenger ads are simply Facebook ads placed in the Chats tab of the Messenger app. Collection.

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Hootsuite

MARCH 26, 2020

In some ways little has changed in 2020. A virtual event is any organized meet-up that takes place online rather than in a physical location. Places like museums, galleries, theatres, airports, and even national parks, can offer viewers glimpses at what it’s like to visit. The streaming pot brewed up millions of views.

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Adobe Experience Cloud Blog

APRIL 20, 2020

There will certainly be more going on for AI-based website building in 2020 and beyond. . How AI Is Making the Website Building Process Better in 2020. Also, think of setting certain rules such as a goal to decrease bounce rates and having AI help you to analyze automated website analytics. . Enabling tracking.

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Content Placement Thought Leadership Analytics Customer Journey 169

Hootsuite

JANUARY 25, 2021

— Nick (@AtNickMartin) December 4, 2020. Between October 2020 and January 2021, the 15-week period we measured, Hootsuite’s account published 568 tweets. To compare the performance of tweets with and without links, we used the Twitter Report in Hootsuite Analytics. — Hootsuite (@hootsuite) December 10, 2020.

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