Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. These demographics, plus other Facebook statistics and more detailed Facebook demographics , are integral to any smart Facebook marketing strategy. One out of every two millennials use Pinterest every month.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ). Edison Research ).

Gen Z 141

Gen Z Advertising Advertisers Millennials 141

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one. In 2020, visuals go well beyond static images.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. TikTok is a major news source for 52% of U.S.

Gen Z 108

Gen Z Social Media Marketing User-Generated Millennials 108

Neil Patel

SEPTEMBER 29, 2020

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Facebook turns 16 in 2020. Table of contents. General Facebook stats.

User-Generated 112

User-Generated Marketing Marketers Advertising 112

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. Start creating your TikTok strategy.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Adobe Experience Cloud Blog

JANUARY 23, 2018

By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands. Gartner predicted that by the year 2020, around 85 percent of all customer interactions would be accomplished without human interference. Also, consider generational expectations. Why or why not?

Thought Leadership 134

Thought Leadership Millennials Customer Marketing Strategy 134

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). In October 2024, the hashtag #BookTok had over 309 billion views.

Gen Z 64

Gen Z Transform Fashion Food 64

Hubspot Marketing

FEBRUARY 10, 2025

I likely dont have to remind you, but back in 2020, during the COVID-19 pandemic, many teams were forced to work remotely for the first time ever. The answers to these questions will inform not just the personalities and platforms you use in your B2B influencer marketing campaigns but also the messaging. Told you they were out there!)

Influencer Marketing 103

Influencer Marketing Branding B2C Marketing 103

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Meanwhile, millennials prefer texting or app-based donations.

Gen Z 142

Gen Z User-Generated Millennials Marketing 142

Hubspot Marketing

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. Think how-to’s, DIYs, and explainer videos. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Think Facebook is a better network for reaching Baby Boomers than Millennials? Gather data.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Sustainable marketing is becoming increasingly important for brands.

Gen Z 144

Gen Z Education Marketing Marketers 144

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Furthermore, this group is projected to make up 40% of consumers by 2020. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus. Click To Tweet.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. A post shared by IKEA USA (@ikeausa) on May 6, 2020 at 2:32pm PDT. You can link to your survey directly from a social post, like Amsterdam Marketing did here: Hello to our amazing followers. — Belk (@belk) March 8, 2020. LifeAtHomeWithIKEA.

Fashion 145

Fashion Food Analytics Education 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 98

Gen Z Millennials Law Fashion 98

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. For instance, in April 2020, TikTok introduced donation stickers that could be added to videos, live streams, and profiles.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. Throughout this article, we’ll talk more about what co-branding is, the benefits of the strategy and introduce some popular examples of co-branding done right. Table of contents: What is co-branding?

Branding 129

Branding Millennials Promotion Price 129

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing budgets had been steadily rising, up from $12.3 Digital accounts for 80% of marketing channel budgets in 2020 across paid, owned, and earned channels. Image: ANA.

CMO 140

CMO Marketing Marketers SEO 140

Marketing Insider Group

NOVEMBER 3, 2020

In 2020 and beyond, consumers are expecting more personalized experiences. These values probably helped to attract your customers to you in the first place – over 80% of millennial consumers say it’s important that brands they buy from have values that align with their own. Plan Your Retention Marketing Strategy Today.

Non-Profit 145

Non-Profit Marketing Marketers CRM 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? How could you use gifs in your marketing strategy?

Promotion 141

Promotion Branding Entertainment Millennials 141

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S.,

Branding 123

Branding Millennials Video Marketing B2C 123