Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. Focus On The Customer Experience. Image source: [link].

Customer

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

Digital Marketing

Hubspot Marketing

NOVEMBER 29, 2023

The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers. According to The New York Times , they quickly sold out of their initial run of 5,000 tumblers in 2019.

PR

Sprout Social

DECEMBER 9, 2020

Agency owners and professionals have been pushed to their limits in 2020. We also look at how agencies have responded to the challenges of 2020 and what they can do to further demonstrate social’s value to their clients. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. .

Price

Marketing Insider Group

FEBRUARY 11, 2021

Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. 2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. Growing Social Media. Becoming Transparent.

Digital Marketing

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Unfortunately, each marketing tactic cannot be evaluated in the same way.

Thought Leadership

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR

Hootsuite

MAY 20, 2020

— FC Barcelona (from ????) (@FCBarcelona) February 15, 2020. — Bath & Body Works (@bathbodyworks) April 17, 2020. POLICE ADVISORY ON FAKE CASH GIVEAWAYS ADVERTISED ON SOCIAL MEDIA The Police have observed a spike in the number of… Posted by Singapore Police Force on Wednesday, April 8, 2020.

PR

Duct Tape Marketing

DECEMBER 23, 2019

Small Business Marketing Insights for 2020 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights. I think audio content is going to be something that people need to really embrace for 2020.

Marketing

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. Additionally, The Forecast is allowing Nutanix to optimize digital marketing efforts (leads) by re-targeting demand generation offers to Forecast site visitors.

Transform

Duct Tape Marketing

OCTOBER 20, 2021

He started his career as a touring musical artist where he quickly learned the skills of PR and social media. Should a small business be using TikTok as part of their marketing strategy? Questions Sara asks Alex Rossman: Tell me a little about your story and what led you to where you are today?

Transform

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding

Exposure Ninja

APRIL 6, 2022

Wise’s Guerrilla Marketing Campaigns. Wise’s SEO Strategy. How Can You Replicate Wise’s Digital Marketing Strategy? Wise’s Blogging and Content Strategy. If done right, jumping on current trends can work in favour of your brand and generate digital PR. Content Marketing.

Marketing Strategy

Marketing Insider Group

MARCH 13, 2023

After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%).

Content Marketing

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing

Hubspot Marketing

JUNE 7, 2022

Below, you’ll find several helpful templates to jumpstart your content marketing strategy. Content Marketing Planning Template. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations. But how do you get started?

Content Marketing

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. Audit your accounts. Please visit [link] ^cm.

Marketing

Hubspot Marketing

JANUARY 7, 2024

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market According to Statista , marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon.

Copywriting

Hootsuite

NOVEMBER 25, 2019

Here’s everything you need to know about developing a social media strategy for financial services in 2020. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. Social media in finance 2020 benchmarks. Commit to doing it right.

Finance

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. Social doesn’t just amplify your communications strategy.

Key Performance Indicator

Rock Content

MAY 26, 2020

Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies. It looks increasingly certain that it could bring a recession in 2020-2021 after going through a “normalization” period, as we’re noticing from the early signs of recovery in China.

Non-Profit

Hubspot Marketing

OCTOBER 8, 2024

Below, you’ll find several helpful templates to jumpstart your content marketing strategy. Content Marketing Planning Template Download the content mapping template here. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations.

Content Marketing

Backlinko

APRIL 17, 2024

The top link building services we recommend include: Digitaloft Digitaloft is an SEO and PR agency that specializes in building high-quality editorial backlinks. Jolly SEO Jolly SEO is an SEO and digital PR agency known for its expertise in securing high-quality editorial backlinks through its Journalist Outreach program.

SEO

Buffer Marketing

FEBRUARY 21, 2023

In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Gen Z

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Branding

Exposure Ninja

APRIL 8, 2022

Whatever industry you’re in, be it retail, accountancy, construction or something entirely different, your company website likely plays a significant role in your digital marketing strategy. According to the Office for National Statistics , 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019.

User-Generated

CXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Growth marketing is about process over tactics. In 2020, there were 8,000 martech solutions.

Customer Journey

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. Focus on the Customer Experience (CX). We’re already living in a world of Big Data.

Customer

Duct Tape Marketing

MAY 25, 2022

Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. It's called the marketing strategy assessment.

Transform

CXL

OCTOBER 16, 2022

“Total spend on acquiring customers” is ambiguous, but in most cases, you can include: Sales and marketing team salaries; Advertising spend on acquiring new customers; Sales and marketing hardware and software costs; Agency, PR, and other outsourced sales and digital marketing spend. Digital ad spending in the U.S.

Customer Acquisition

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. Do you have a marketing team to work with?

Customer Journey

Neil Patel

JANUARY 21, 2021

Then in 2020, Google moved to “ mobile-first indexing ” which means Google looks at websites as a mobile device. One essential element of an effective inbound marketing strategy is keyword research. If your site is hard to navigate, your ranking will be impacted. You won’t get far without understanding how it works.

SEO