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Navigating social media marketing in an election year

Sprout Social

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex.

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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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The 15 Best Hashtag Generator Tools For Smart Social Media Marketers [2023 Update]

Jeff Bullas

Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. Pros What’s not to love about a comprehensive service like Keyhole?

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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Digital transformation is in full swing.

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. Source: Digital 2020. LinkedIn is a great place to network and find jobs. Taking account of all LinkedIn users worldwide, 57% of users are male and 43% of users are female.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. RIP, traditional marketing.

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

In some places, Facebook’s audience has shrunk. 27 Facebook user demographics you need to know in 2020. Forecasts suggest growth will remain slow in 2020. Europe places second last, with a 17% share of daily Facebook users. In third place is Indonesia with a reach of 123 million. And it has definitely changed.