Sprout Social

MAY 7, 2025

This gives customers a direct contact option to discuss orders, ask questions about products or offer feedback. Creative WhatsApp marketing strategies Brands also use WhatsApp as a creative marketing channel to launch and manage marketing campaigns that take advantage of the apps reach and its direct messaging functionality.

Gen Z

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020.

Gen Z

Buffer Marketing

DECEMBER 12, 2024

YouTube Shorts : Introduced in 2020 as YouTube’s answer to short-form content, Shorts quickly gained traction with YouTube’s 2.7B-strong With its focus on discovery and planning, Pinterest is particularly effective at driving sales and connecting users to products they love. strong audience. in the first month to 147K.

Transform

Sprout Social

MAY 12, 2025

Due to Australias impending social media ban for children under 16 , TikToks popularity with young people may decline beyond 2025. Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services.

Gen Z

SocialPilot

JUNE 19, 2025

Product Recalls or Safety Issues Exposed on Social Media Defective products gaining attention can lead to major financial and reputational losses. billion after reports of battery explosions flooded social media. In 2020, L’Oréal faced backlash when it posted a “Black Lives Matter” support message.

Management

Hootsuite

OCTOBER 24, 2024

And with political ad spending set to jump by 30% in 2024 compared to 2020, expect that trend to continue. For example, when several brands that market to African Americans stayed quiet after high-profile police shootings, popular influencer Jackie Asomoah called them out in an Instagram Reel. Sign up for a free trial today.

Non-Profit

Jeff Bullas

MARCH 1, 2023

MetaHashtags Last but not least, MetaHashtags is a relatively new hashtag tool that was released in 2020. You can create your own hashtags for specific campaigns or product launches, or you can just create a general hashtag that is related to your brand or business. This is a useful way to get only the most relevant hashtag results.

Social Media Marketing

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8 star rating.

Social Media Marketing

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Snapchat is the world’s 13th most-popular social media platform.

Social Media Marketing

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Remarketing and retargeting to have them try out “this other product” that compliments what they already bought.

Digital Marketing

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. — NowThis (@nowthisnews) October 29, 2020.

Social Media Marketing

Hootsuite

MAY 28, 2020

How many Twitter users are there in 2020? As of the first quarter of 2020, Twitter has 166 million monetizable daily active users (mDAUs). Twitter credits this growth to product improvements and online chatter about the COVID-19 pandemic. The 25+ most important Twitter demographics for marketers. Source: Hootsuite.

Social Media Marketing

Sprout Social

MARCH 17, 2020

Now let’s dive deeper into the times when sending a private Twitter DM can work to your advantage as a marketer. We’ll also give you some tips and tricks as to how you can use Sprout Social to integrate Twitter DMs into your social media marketing strategy. — Headspace (@Headspace) March 8, 2020.

Social Media Marketing

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change.

Social Media Marketing

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency.

Social Media Marketing

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. And that will also help you leverage your Twitter marketing strategy.

Health

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app.

Gen Z

Hootsuite

APRIL 22, 2020

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. RIP, traditional marketing.

Management

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. since 2019).

Gen Z

Hootsuite

JULY 29, 2020

Here are the new Instagram updates for July 2020. Top Instagram updates you need to know in 2020. July 2020 Instagram updates. Here are Instagram’s latest updates as of July 2020. A post shared by DILJIT DOSANJH (@diljitdosanjh) on Jul 9, 2020 at 8:19pm PDT. — Vishal Shah (@vishalshahis) July 7, 2020.

Health

Hootsuite

JULY 31, 2020

Top Facebook updates you need to know in 2020. July 2020 Facebook updates. On the heels of May’s Facebook Shops launch , businesses in supported markets ( check out the full list here ) can now sell products directly through Instagram with Instagram Shop. — Matt Navarra (@MattNavarra) July 14, 2020.

Transform

Hootsuite

SEPTEMBER 1, 2020

Top Facebook updates you need to know in 2020. August 2020 Facebook updates. 2020 Voting Information Center. The 2020 U.S. Users can change what information is shared with advertisers, or which advertisers they’d prefer to hide all together, as you can see in this Tweet from Facebook’s Director of Product Management.

Non-Profit

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now. Let’s be honest: If you aren’t using them, are you really a social media marketer? They are: Facebook. Enter Campsite.

User-Generated

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Source: Digital in 2020. 1 downloaded app of 2020. And the app’s head of operations in India forecasts 50% growth in 2020.

Transform

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. The 5 Top Amazon Marketing Companies in The World.

Shoppers

Sprout Social

MARCH 4, 2020

Do you know what a successful social media product launch looks like? Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a product discovery channel.

Product

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers. Worldwide social media users: 4.14 Essential headlines.

eCommerce

Sprout Social

JULY 15, 2020

Whether work from home is new to you or you’re a seasoned remote worker, social media marketing from home is not without its challenges. However, social marketers are nothing if not resourceful. Maybe you have a new product or service to promote. Prioritize social customer care ??

Product

Neil Patel

SEPTEMBER 22, 2020

And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Their services include Search Engine Optimization, Conversion Rate Optimization, Pay Per Click, Digital Strategy, and Social Media Marketing. 1 Neil Patel Digital — Best For SEO + CRO.

Price

Neil Patel

AUGUST 13, 2020

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. Because it does !

Digital Marketing

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world.

Social Media Marketing

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social listening can also give insights into potential new products. Social media marketing for insurance agents feeds your sales funnel.

Social Media Marketing

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Take a look at YouTube’s trending videos.

Gen Z

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. Tips: Collections make it easier for users to browse and purchase products directly in the Facebook feed. Try it free today. Get Started.

Transform

Hootsuite

SEPTEMBER 16, 2020

Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app. If you’re planning to set up your Facebook Shop right away, here’s some good news for you: Facebook has waived the transaction fees until the end of this year (Dec 31st, 2020).

Product