Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists? Related Article.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Bannerflow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. Let’s look at seven of the best social media advertising examples out there. What social media campaigns are featured? Pantone “User Generated Color” . Buzzfeed “Tasty”.

Advertising 52

Advertising Advertisers User-Generated Food 52

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull.

Food 83

Food Advertising Advertisers Millennials 83

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. of TikTok’s advertising audience is aged 35 and up, including 5.5% TikTok users are 1.3x TikTok users are 1.3x

CRM 116

CRM Customer Acquisition User-Generated Price 116

Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% billion internet users in total—so 1.4%

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. On average, users watched our video for 7.65 Budget: $150 USD.

User-Generated 98

User-Generated Promotion Entertainment Advertising 98

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. If not, you’re not alone — 74% of Facebook users also don’t know this. Ready for the good news?

Advertising 94

Advertising Advertisers User-Generated Price 94

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. If so, you’re in luck.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Buffer Marketing

NOVEMBER 13, 2023

” @patagonia 's 'dont buy this jacket' campaign integrated their #ecofriendly core values into their marketing- they believe in #sustainability , encouraging consumers to support their thread-up intiative and reduce their waste. The move generated a ton of buzz The result?

User-Generated 114

User-Generated Price Retail Marketing 114

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. It’s currently one of the most popular social networks in the world, with a projected 2.5

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hootsuite

NOVEMBER 28, 2022

Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. These recommendations are almost twice as likely to generate action, too. They create user-generated content.

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Neil Patel

JANUARY 30, 2023

From SEO rankings to page speed to on-page content, we think about how search engines and users will interact with our website and what we can do to optimize those experiences. But are you making research-backed decisions for your website based on which devices your users are primarily using? First up, let’s look at mobile users.

Real Estate 83

Real Estate User-Generated Food Advertising 83

Sprout Social

APRIL 18, 2022

Letterboxd is a social film diary where users can rate, review and tag films as they watch them. In 2022, the platform announced that it will be rolling out new advertising tools for small and medium-sized businesses. Strava is an exercise tracker that doubles as a niche social media network for running and cycling enthusiasts.

User-Generated 100

User-Generated Social Media Marketing Management Communications 100

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

FEBRUARY 1, 2022

If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. There are 2 types of flair: User flair. What is Reddit?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 million users in the US alone. million users by 2023. The app keeps growing its user base with no sign of slowing down. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. Do you have a trusted box of TikTok tools?

Analytics 111

Analytics Promotion Marketing Marketers 111

Sachs Marketing Group

MARCH 29, 2022

However, making the most out of Facebook means understanding the way it promotes content to its users. The Facebook algorithm is a set of factors and characteristics by which Facebook sorts posts to recommend to other users, both from said users and non-individual sources, such as Facebook pages and groups.

User-Generated 91

User-Generated Advertising Advertisers Promotion 91

Martech

DECEMBER 28, 2021

“Overall, brands have achieved a high return on investment in their personalization spend, but the e-commerce and digital marketing stack has grown very complex, which has led to disparate data sources that threaten the effectiveness of delivering personalized experiences,” said O’Connor. “As Ads will be more shoppable.

Retail 138

Retail Shoppers eCommerce Manufacturing 138

Martech

OCTOBER 29, 2021

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? This helps marketing and sales teams identify whether or not a customer is looking for more information.

Transform 108

Transform CMO User-Generated Advertising 108

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest users love to shop.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hootsuite

APRIL 6, 2022

Instagram bots are often fake, computer-generated accounts that are used to to make it appear as though someone has more likes, followers or comments than they actually do. Before we get started on biz benefits, here’s a few relevant Instagram stats that will set the stage: 90% of Instagram users follow a business. We got you.

Customer 90

Customer Retail Shoppers User-Generated 90

Hootsuite

MAY 3, 2021

Let’s take a look at UTM parameters in use on a real social post. — Hootsuite (@hootsuite) April 24, 2021. How to create UTM parameters with a UTM code generator. UTM generator option 1: Hootsuite Composer. Click Create , then Post and write your social post as usual. Under Tracking , click Custom.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Digital Marketer

MAY 4, 2023

This encompasses all available touchpoints, including digital advertising , content and social media marketing. By focusing their efforts on the most valuable touchpoints and prospect interactions, they’ll be able to generate more leads and conversions in less time.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hootsuite

SEPTEMBER 16, 2022

She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. This website chatbot example shows how to effectively and easily lead users down the sales funnel.

PR 97

PR Whitepaper eCommerce Retail 97

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. SHEIN has both a website and an app, and it appears that they are trying to drive desktop visitors towards the app by offering a 25% discount to app users.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142