article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 106
article thumbnail

Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Electrolux’s data and analytics roadmap to improved customer experience

Martech

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap.

article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Martech

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

article thumbnail

Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

article thumbnail

When Is the Best Time to Post on TikTok in 2021?

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. While these may seem all over the place, keep in mind that TikTok serves content to a global audience. You can access TikTok Analytics in the mobile app or on the web. Thursday: 10 AM. Friday: 5 AM.

Analytics 138
article thumbnail

How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126