Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Your TikTok analytics are the best source of information about your unique best times to post on the platform. You can access TikTok Analytics in the mobile app or on the web. Get the full report now!

Analytics 138

Analytics Social Media Marketing Place Management 138

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 115

Real Estate Transform CMO Marketing 115

Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. Great marketers measure, manage, and tweak. 2021 Video and Live Streaming. Let’s talk about content marketing. Is it still the king?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Here’s the full list of 2021 LinkedIn statistics (and LinkedIn demographics , too.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Results” because nobody today would think of driving customer experience without data. Marketing operations. Marketing operations.

Transform 103

Transform Customer Journey Analytics Entertainment 103

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Analytics and reporting. Copywriting.

Management 136

Management Copywriting Real Estate Logistics 136

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Data analytics knowledge. Data analytics knowledge.

Transform 98

Transform Marketing Marketers Advertising 98

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Hubspot Marketing

AUGUST 30, 2023

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers.

Management 96

Management Education Manufacturing Finance 96

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. A social media analytics tool can help you keep up on information as your audience grows.

Shoppers 130

Shoppers eCommerce Transform User-Generated 130

Neil Patel

JULY 12, 2021

Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. Supercharge Your Marketing Analytics Automatically With Pardot. Their Plus plan is $2,500 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis. It’s perfect for content marketing.

CRM 145

CRM Price User-Generated Marketing 145

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR 246

PR Digital Marketing Education Management 246

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. Managing your end-to-end customer journey on social media creates a positive feedback loop that impacts your bottom line. A social media analytics tool can help you keep up information as your audience grows. Monitor your social analytics to manage performance.

eCommerce 137

eCommerce Retail Transform Shipping 137

Sprout Social

NOVEMBER 17, 2021

There are three main types of analytics you can track: Stream health: This will notify you of any potential issues with your livestream so you can quickly rectify them to avoid a dip in viewer count. Post-stream analytics: After your livestream ends, you’ll get a quick summary of how your stream performed. Click Create ?

Logistics 129

Logistics Analytics Promotion Health 129

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. Showing how your idea supports business goals.

Social Media Marketing 123

Social Media Marketing Key Performance Indicator Marketing Marketers 123

Sprout Social

FEBRUARY 8, 2021

The Profile Performance Report is a go-to report for both weekly check-ins and year-end presentations to share with your direct manager to your executive team. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Post Performance Report. Instagram Business Profiles Report.

Finance 128

Finance Gen Z User-Generated Analytics 128

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Sprout Social

JANUARY 19, 2021

As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience.

Health 93

Health Key Performance Indicator Analytics Industry Insights 93

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Spend 10% of Revenue on Marketing.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? What customer journey analytics tools do. Let’s look at these elements in more detail.

Customer Journey 103

Customer Journey Analytics Customer Marketing 103

Hubspot Marketing

APRIL 13, 2021

Read your audience’s digital body language with advanced analytics to help you improve your delivery. Engagement analytics that integrates with your business intelligence platforms for better audience segmentation. Truly excellent analytics that help you to keep iterating and improving. The Best Webinar Platforms in 2021.

Analytics 103

Analytics Customer Journey Price Customer 103

Sprout Social

JANUARY 24, 2022

And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Social media management and digital marketing is not a one-person job! — Burger King (@BurgerKing) December 20, 2021. — Codi (@Codishaa) March 22, 2021.

Management 100

Management Communications CMO Digital Marketing 100

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Adaptability is the key to success.

Price 102

Price PR Education Analytics 102

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust. Newsletters.

Law 106

Law Analytics Email Marketing Communications 106

Jeff Bullas

MARCH 12, 2023

Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. AutoTokker Autotokker is also a bot that is fully managed by the provider; however, their strategy is slightly different. But that won’t last forever.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. What is Facebook Brand Collabs Manager? Brand Collabs Manager is a tool that helps connect brands with creators on the Meta-owned platforms of Facebook and Instagram. Be set to Public.

Management 95

Management Branding Influencer Marketing Advertising 95

Neil Patel

JULY 28, 2021

This can be done by enabling Google Demographics and Interests for the types of sites prospects engage with and Google Analytics for the content they engage with, as well as by calculating which social media platforms your users will be on from their demographics. Here are the steps: Log into Google Analytics.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Moz

MARCH 8, 2021

To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts. Having project management, client services, storytelling, and communication skills will support implementation.”. Don’t forget about analytics and reporting. The overwhelming answer? Keep doing what you’re doing.

SEO 73

SEO Analytics Communications Management 73

Litmus

NOVEMBER 12, 2021

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. The post What’s New in Litmus Q4 2021: Webinar Recording + Q&A appeared first on Litmus.

Product 83

Product Product Marketing Management Customer Marketing 83

Welcome Software

JUNE 6, 2022

In 2021, 49% of consumers reported changing brands over subpar customer experiences. Businesses need meaningful customer experience analytics to get a handle on these losses and seize the opportunities they create. Customer experience analytics. Examples of customer experience analytics. billion annually. image source.

Analytics 40

Analytics Transform Customer Customer loyalty 40

Search Engine Land

MARCH 20, 2024

These platforms also provide advanced targeting, interactive features, and real-time analytics, making them competitive choices for marketers aiming to reach their target audiences efficiently. However, streaming services like Disney Plus and Hulu are gaining traction among advertisers because of their large and engaged viewership.

Advertising 93

Advertising Advertisers Analytics Management 93

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79

Customer Journey 98

Customer Journey Marketing Automation Platform Marketing Marketers 98

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Content management systems (CMS). Image and file management. Project Management.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

The CMO Survey

SEPTEMBER 27, 2023

Actions related to abortion (+580%), firearms (+227%), and climate-related issues (+70%) had the largest increases since 2021 as these hot-button societal issues have intensified in the last few years. of marketers beginning to leverage this technology in the past three years and 60.4% for less than one year.

CMO 288

CMO Transform Customer Acquisition B2C 288

Welcome Software

JUNE 22, 2022

of company revenue in 2021 to 9.5% Rather, businesses are focusing on analytics in 2022. Why the shift to analytics for marketers? Marketing analytics had a global market value of $2.13 The positive correlation between marketing analytics and increased revenue is not infinite. What is marketing analytics?

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. LinkedIn: Simo Ahava (24.8K

Analytics 91

Analytics Digital Marketing Event Marketing Email Marketing 91