Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. And don’t forget to keep an eye on engagement through social analytics. And the potential it holds for those retailers who might be hesitant.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. And dont forget to keep an eye on engagement through social analytics. And the potential it holds for those retailers who might still be hesitant.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Search Engine Land

JULY 8, 2024

Google Search Console is a free website analytics tool Google provides. 22, 2021: Google Search Console rolls out new design. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. What does Google Search Console do? And how does it help SEO?

SEO 106

SEO Transform Health eCommerce 106

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease.

Management 70

Management B2C User-Generated Communications 70

Backlinko

MARCH 26, 2025

The best place for unfiltered thoughts? Analytics data. Ive been trying to write with AI since 2021, and Im convinced the models have a default writing style. No need to spend weeks on interviews or surveys. So, I Googled reddit using ai to write good content and found dozens of threads. Blog posts. Academic papers.

eCommerce 85

eCommerce Shipping Transform User-Generated 85

Animalz blog

AUGUST 13, 2024

I launched in mid-May 2021. And so now when I have something to say, it’s coming from a place of knowing I have a lot to share that I think is really valuable. I also use Google Analytics to track traffic sources, but ultimately, I hear directly from the students about conversions. Can you remember your first post?

Energy 62

Energy Education Communications Management 62

Buffer Marketing

FEBRUARY 4, 2025

  For brands, these highlights are a great place to save important information (e.g., Instagram Story Stickers are cartoons,  GIFs , or text you can place over your stories to make them more engaging and interactive. As of 2021, the Instagram Story link sticker  officially replaced  the swipe-up feature.

Analytics 63

Analytics Place Customer loyalty Branding 63

Use Insider

JANUARY 9, 2025

In 2021, Braze went public, marking another milestone in its growth. CDPs are essential for consolidating customer data from various sources such as CRMs, email platforms, and analytics tools into one centralized database hub. Marketing analytics. Traditional data and analytics CDPs like Segment, mParticle, and Tealium.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

SocialPilot

FEBRUARY 12, 2025

Example : In 2021, Facebook shut down over 16,000 groups that were involved in fake review trading. Advanced Analytics : Track review trends, customer sentiment, and engagement metrics to refine your strategy. Centralized communication hub, allowing you to respond to reviews and messages in one place.

User-Generated 52

User-Generated Price Management Customer loyalty 52

SocialPilot

FEBRUARY 4, 2025

A report from 2021 tells us that 99.9% This can help them get more organic reviews without even lifting a finger once the automation setup is in place! Their analytics features can help you identify trends and areas for improvement across various platforms, helping you make informed decisions.

User-Generated 64

User-Generated Management SEO Customer 64

Hootsuite

FEBRUARY 14, 2025

YouTube recommends videos in three different places on the platform. If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Once youve identified your primary keywords, youll want to use them in four places: In the file name (i.e.,

Analytics 79

Analytics Promotion Whitepaper SEO 79

Litmus

OCTOBER 23, 2024

Dark Mode email image optimization Where’s the best place to start when optimizing emails for Dark Mode? Where’s the best place to start when optimizing emails for Dark Mode? The best place to start with Dark Mode is with image optimization. What are the best practices for creating Dark Mode-friendly logos and icons in emails?

Place 101

Place Management Email Marketing Branding 101

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. In addition to raising prices, retailers will cut spending to retain margins, and as you know, marketing is a favorite place to cut. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 114

Branding Gen Z Price Retail 114

Litmus

APRIL 9, 2021

We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics from January to March of 2021. Transcript: Email client market share from January-March 2021. We analyzed nearly 3 billion email opens in January, February, and March of 2021 to find out the most popular email clients, apps, and devices.

Analytics 129

Analytics Marketing Marketers Place 129

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. While these may seem all over the place, keep in mind that TikTok serves content to a global audience. You can access TikTok Analytics in the mobile app or on the web. Thursday: 10 AM. Friday: 5 AM.

Analytics 144

Analytics Social Media Marketing Place Management 144

Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. In 2014, social media was becoming the place to post your content. 2021 Video and Live Streaming. Let’s talk about content marketing.

Content Marketing 145

Content Marketing Marketing Marketers B2C 145

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. But what highlights took place last month? in May 2021 (an 18.3% market share.

Marketing 135

Marketing Marketers Place Analytics 135

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 126

Real Estate Transform CMO Marketing 126

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Here’s the full list of 2021 LinkedIn statistics (and LinkedIn demographics , too.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Litmus

SEPTEMBER 8, 2021

Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% As for Gmail—wondering why we place Gmail under the webmail umbrella? Learn how Gmail opens are reported in Email Analytics. The post Email Client Market Share in August 2021: Email Clients Hold Steady appeared first on Litmus.

Marketing 128

Marketing Marketers Analytics Place 128

Marketing Insider Group

JANUARY 26, 2021

5 Steps in Creating Your 2021 Marketing Budget. Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Step 2: Determine Your 2021 Marketing Goals. 67% of buyers say an internet search is the first place they go to find content.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

DECEMBER 21, 2020

What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. Don’t expect in-person conferences to return until at least mid-2021. billion in 2021.

Thought Leadership 145

Thought Leadership Marketing Marketers Transform 145

Litmus

MAY 7, 2021

The only major news to report is that Microsoft’s Outlook.com overtook Samsung Mail, moving from 9th to 8th place in the top 10. With Litmus Email Analytics , you’ll get valuable insights into your own audience, including engagement time, reading environment, and more. The big players, like Apple, Gmail, and Yahoo! Get started ?.

Marketing 136

Marketing Marketers Analytics Email Marketing 136

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. As of March 2021, Premium Accounts are not available in the U.S., What is the Line app?

Branding 139

Branding User-Generated Promotion Food 139

Hubspot Marketing

APRIL 13, 2021

Create your own webinar channel to showcase all your on-demand and future webinars in one place. Read your audience’s digital body language with advanced analytics to help you improve your delivery. Engagement analytics that integrates with your business intelligence platforms for better audience segmentation. WebinarJam.

Analytics 139

Analytics Customer Journey Price Customer 139

Hootsuite

JUNE 30, 2021

We’ve made it through the first half of 2021 and our team’s been working around the clock* to bring you exciting new features. (*Not More than 60% of organizations are planning on increasing their investment in Instagram in 2021, according to our Digital 2021 Report. This will be available within Analytics.

Analytics 129

Analytics Customer User-Generated Health 129

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. A social media analytics tool can help you keep up on information as your audience grows.

Shoppers 142

Shoppers eCommerce Transform User-Generated 142

Sprout Social

JANUARY 19, 2021

As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience.

Health 133

Health Key Performance Indicator Analytics Industry Insights 133

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. If your business is new to selling online, your social media accounts are the perfect place to begin establishing much-needed social proof. A social media analytics tool can help you keep up information as your audience grows. Monitor your social analytics to manage performance.

eCommerce 144

eCommerce Retail Transform Shipping 144

Hootsuite

AUGUST 30, 2021

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Live chat and messaging can take place through your existing social media platforms. Here, we’ll look at tools you can use to support your customers both online and offline.

Customer 140

Customer CRM Management Communications 140

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 115

Analytics Price Place Management 115

Neil Patel

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. In addition to content aggregation, Smarp provides analytics on both a company-wide and personal level to identify top advocates. While there might be a time and place for paid media or influencers, SaaS brands should focus on an organic promotion strategy that keeps costs down.

Branding 144

Branding Transform Promotion CRM 144

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

OCTOBER 6, 2021

You can find this information by heading into your business or creator tools and checking out your analytics. Other platforms like Instagram and YouTube offer their own versions of short form video content, giving you the perfect place to repurpose content created for TikTok videos.

User-Generated 145

User-Generated Promotion Influencer Marketing Branding 145

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126