Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer.

Branding 124

Branding Advertisers Advertising Retail 124

Litmus

SEPTEMBER 8, 2021

Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% As for Gmail—wondering why we place Gmail under the webmail umbrella? Learn how Gmail opens are reported in Email Analytics. The post Email Client Market Share in August 2021: Email Clients Hold Steady appeared first on Litmus.

Marketing 125

Marketing Marketers Analytics Place 125

Marketing Insider Group

JANUARY 26, 2021

5 Steps in Creating Your 2021 Marketing Budget. Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Step 2: Determine Your 2021 Marketing Goals. 67% of buyers say an internet search is the first place they go to find content.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

DECEMBER 21, 2020

What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. Don’t expect in-person conferences to return until at least mid-2021. billion in 2021.

Thought Leadership 145

Thought Leadership Transform Marketing Marketers 145

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. As of March 2021, Premium Accounts are not available in the U.S., What is the Line app?

Branding 138

Branding User-Generated Promotion Food 138

Litmus

MAY 7, 2021

The only major news to report is that Microsoft’s Outlook.com overtook Samsung Mail, moving from 9th to 8th place in the top 10. With Litmus Email Analytics , you’ll get valuable insights into your own audience, including engagement time, reading environment, and more. The big players, like Apple, Gmail, and Yahoo! Get started ?.

Marketing 134

Marketing Marketers Analytics Email Marketing 134

Sprout Social

JANUARY 19, 2021

As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience.

Health 137

Health Key Performance Indicator Analytics Industry Insights 137

Hootsuite

JUNE 30, 2021

We’ve made it through the first half of 2021 and our team’s been working around the clock* to bring you exciting new features. (*Not More than 60% of organizations are planning on increasing their investment in Instagram in 2021, according to our Digital 2021 Report. This will be available within Analytics.

Analytics 130

Analytics Customer User-Generated Health 130

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease.

Management 101

Management B2C User-Generated Communications 101

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. A social media analytics tool can help you keep up on information as your audience grows.

Shoppers 142

Shoppers eCommerce Transform User-Generated 142

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

APRIL 13, 2021

Create your own webinar channel to showcase all your on-demand and future webinars in one place. Read your audience’s digital body language with advanced analytics to help you improve your delivery. Engagement analytics that integrates with your business intelligence platforms for better audience segmentation. WebinarJam.

Analytics 134

Analytics Customer Journey Price Customer 134

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. If your business is new to selling online, your social media accounts are the perfect place to begin establishing much-needed social proof. A social media analytics tool can help you keep up information as your audience grows. Monitor your social analytics to manage performance.

eCommerce 144

eCommerce Retail Transform Shipping 144

Hootsuite

AUGUST 30, 2021

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Live chat and messaging can take place through your existing social media platforms. Here, we’ll look at tools you can use to support your customers both online and offline.

Customer 139

Customer CRM Management Communications 139

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 114

Analytics Price Place Management 114

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Neil Patel

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. In addition to content aggregation, Smarp provides analytics on both a company-wide and personal level to identify top advocates. While there might be a time and place for paid media or influencers, SaaS brands should focus on an organic promotion strategy that keeps costs down.

Branding 143

Branding Transform Promotion CRM 143

Sprout Social

OCTOBER 6, 2021

You can find this information by heading into your business or creator tools and checking out your analytics. Other platforms like Instagram and YouTube offer their own versions of short form video content, giving you the perfect place to repurpose content created for TikTok videos.

User-Generated 145

User-Generated Promotion Influencer Marketing Branding 145

Buffer Marketing

JULY 22, 2024

💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. Another significant benefit of Facebook's current analytics is the ability to add the Meta Pixel to your website.

Advertisers 112

Advertisers Advertising User-Generated Management 112

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. If you’re using Unbounce , you’ll have built-in analytics around page visitors and conversion rates, and you can integrate your pages with Google Analytics natively.

Price 111

Price User-Generated Copywriting Analytics 111

Neil Patel

JULY 12, 2021

Supercharge Your Marketing Analytics Automatically With Pardot. Their Plus plan is $2,500 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis. Automate Inbound Call Analytics with Dialog Tech (Invoca). Automatically Nurture Leads With Marketo.

CRM 145

CRM Price Marketing Marketers 145

Sprout Social

APRIL 8, 2021

Reviews take place on sites that have a designated review area while testimonials are solicited directly from the businesses you serve. Hotjar, a heat map and behavior analytics tool, uses a unique approach when curating customer testimonials. This post A guide to B2B content marketing in 2021 originally appeared on Sprout Social.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Below are the steps for how to find what content is converting: Log into Google Analytics.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap.

Analytics 98

Analytics Customer Customer Journey Communications 98

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. And don’t forget to keep an eye on engagement through social analytics. And the potential it holds for those retailers who might be hesitant.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 104

Manufacturing Communications Health Analytics 104

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. The result?

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Martech

JUNE 2, 2023

There are standard rules in place to define this. The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers. The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers.

Analytics 106

Analytics User-Generated Shipping Retail 106

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. It has additional commercial features like the TikTok business center , advanced analytics, etc. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement. billion (!!)

SEO 111

SEO Real Estate User-Generated Promotion 111

Vertical Response

AUGUST 19, 2024

This approach can occur at farmers markets, festivals, and other crowded places where consumers are already engaged in activities they love. Detailed analytics in podcast advertising enable advertisers to track campaign effectiveness through various metrics. A data-driven approach ensures campaign optimization for maximum impact.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Because it houses all your social media conversations in one place, the Smart Inbox enables you to view, organize and respond to messages with ease.

Management 72

Management B2C User-Generated Communications 72

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Sprout Social

MARCH 22, 2021

Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. — Semrush (@semrush) February 4, 2021. There’s arguably no better place to both gather and promote social proof than, well, social media. Educating audiences.

Education 145

Education Promotion Thought Leadership Finance 145

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. This is where you can see all the Twitter mentions your brand received in one place: Do other Twitter users see I’ve mentioned them in a Tweet? — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. We’re just doing it.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

JUNE 29, 2021

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. And social is the best place to get real! — Hootsuite (@hootsuite) April 21, 2021. Benefits of social media for brand building. Stay top of mind.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145