Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. In 2014, social media was becoming the place to post your content. Great marketers measure, manage, and tweak. Is it still the king?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. And he said so all the way back in 2018.

Management 126

Management Social Media Marketing Education Communications 126

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Imagine a virtual event running 24/7.".

Market Trends 145

Market Trends Transform CMO Marketing 145

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Hootsuite

MAY 25, 2021

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. 2021 social media holiday calendar. Community Manager Appreciation Day #CMAD: Fourth Monday of January. The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience.

Food 144

Food Health Law Non-Profit 144

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. — GoogleTrends (@GoogleTrends) February 5, 2021.

Place 126

Place Retail Price Branding 126

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. Case study – Supla+.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers. CX doesn’t start with your marketing.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Here’s a look at why you should let your social media managers be weird. And we get it.

Management 133

Management Social Media Marketing Finance Customer loyalty 133

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 142

Entertainment eCommerce Digital Marketing Social Media Marketing 142

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation.

Branding 109

Branding Shoppers Place Management 109

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. All your #studywithme content in one place, finally. 100 top trending TikTok hashtags in 2021. Create a branded hashtag. original sound – Our Place. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 136

Management Copywriting Real Estate Logistics 136

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 88

Email Marketing Copywriting CMO Communications 88

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 93

Transform Email Marketing CMO Education 93

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. 16 ways to make a “boring” brand exciting. Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Sprout Social

JUNE 15, 2021

This first-of-its-kind report revealed that social media is the place for businesses to connect with customers. This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage. Ready to harness social data to bridge the gap between your brand and its consumers?

Gen Z 106

Gen Z Global Marketing Market Research Communications 106

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. — Julien Paffumi (@jpaffumi) April 29, 2021.

Customer 120

Customer Shipping CRM Education 120

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 128

Shoppers eCommerce Transform User-Generated 128

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 129

Branding Fashion Gen Z B2C 129

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. In fact, we’ve managed to round up 38 (thirty eight!) In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots.

Law 145

Law Food Retail Management 145

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. Social media integration helps accomplish a few key goals, including increasing your brand reach and awareness. It is more important than ever that businesses and brands give their audiences more ways to interact with them.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Litmus

JANUARY 19, 2021

Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Email marketing trends to watch in 2021.

Email Marketing 138

Email Marketing Price eCommerce User-Generated 138

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. GoDaddy Pro offers a robust suite of free tools to web developers & designers to help them save time managing all their clients and sites.

SEO 95

SEO Fashion Transform eCommerce 95

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now!

Management 145

Management PR Communications Health 145

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 105

Customer Branding Fashion Promotion 105

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 130

Branding Gen Z User-Generated Shoppers 130

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Save time with our powerful TikTok management tool. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. Maas , don’t worry. Published on Categories.

Branding 103

Branding Retail User-Generated Fashion 103

Litmus

APRIL 30, 2021

We thought it’d be cool to share some of our own favorite emails in a new monthly series on the Litmus blog, and showcase the brands that are working hard to create a better subscriber experience. Jess Materna, Senior Product Marketing Manager. I love how this email shows that the Brooks Running brand cares about animals.

Thought Leadership 95

Thought Leadership Product Promotion Email Marketing 95

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The Tiny Tassel.

eCommerce 136

eCommerce Retail Transform Shipping 136

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Project management. As is a working knowledge of key content management tools.

Transform 98

Transform Marketing Marketers Advertising 98

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Today I’m going to discuss 5 of the biggest trends that will affect marketing coaches in 2021. Trends for 2021 for Small Business Marketing Consultants. You can also read my 2021 Small Business Trends post here.

Marketing 93

Marketing Marketers Fashion SEO 93

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. I chatted with some incredible guests in 2021. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. 5:48] Making Brands More Human. [6:25]

Customer Journey 79

Customer Journey Transform Marketing Plan Education 79

Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. Indeed, many brands showcased some of their best campaigns. Are the creative assets repurposed from your existing brand library? Does the context of where your campaign is placed influence your ad designs?

Communications 98

Communications Advertising Advertisers Management 98