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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021's summer trends would impact their bottom line.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. It’s not easy, but we put a list together to make it a little more manageable. Close is a contact relationship management system built specifically for sales times.

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How To Build A Personal Brand On LinkedIn In 2021

Duct Tape Marketing

How To Build A Personal Brand On LinkedIn In 2021 written by John Jantsch read more at Duct Tape Marketing. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand. Marketing Podcast with Viveka Von Rosen.

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Best Display Advertising Campaign of 2021

Bannerflow

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? This feature retired in 2021.

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Content Marketing in 2021 and Beyond

Neil Patel

How’s it doing in 2021? They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Video and voice search are leading the charge in 2021. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.