Search Engine Land

JULY 26, 2023

When Google retired modified broad match in 2021, it also augmented the functionality of phrase match. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. In September 2021, Google launched data-driven attribution (DDA) for Google Ads.

Management 81

Management Transform Advertising Advertisers 81

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

CMO 136

CMO B2C User-Generated Customer 136

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. 81% of people use Instagram to research products and services. — Hootsuite (@hootsuite) June 10, 2021. View this post on Instagram.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% These trends are predicted to continue into 2021 and beyond. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C 124

B2C CMO Energy Marketing 124

Sprout Social

FEBRUARY 1, 2021

When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. I see the role of the social media manager becoming absolutely essential in 2021. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing 135

Social Media Marketing Marketing Marketers Copywriting 135

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021. A whopping 36% of consumers have found and purchased products the same way.

Gen Z 120

Gen Z Product User-Generated Millennials 120

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Branding 143

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. Ask yourself: are you empowering your customers to make the most of your product or service from the word “go? — Zendesk (@Zendesk) April 26, 2021. How: Register today ??

Customer 123

Customer Shipping CRM Education 123

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021.

Market Trends 145

Market Trends Transform CMO Marketing 145

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Neil Patel

SEPTEMBER 3, 2021

Content Management. While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. MarTech 2021 Trends: Conclusion. Then your MarTech tool can do the rest.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Martech

JUNE 28, 2022

Average subscribers paid 12% more in 2022 than in 2021. HubSpot now offers a suite of applications: customer relationship management (CRM), customer experience, operations and content management software (CMS), in addition to marketing automation. CEO Yamini Rangan with Executive Chairperson Brian Halligan.

Customer 68

Customer CRM Management Digital Marketing 68

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Content Marketing Institute

JUNE 2, 2021

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated.

Management 124

Management Content Marketing Product Marketing 124

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. About 8 in 10 expect to be selling their products or services via social within the next three years. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 131

Shoppers eCommerce Transform User-Generated 131

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 92

Transform Email Marketing CMO Education 92

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 87

Email Marketing Copywriting CMO Communications 87

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? For the CMO, this is indispensable for resource management. How can you efficiently create your marketing budget for 2021? Automating marketing activities is fundamental if you want to improve your results and maximize your team’s productivity. Keep reading!

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Why marketers should embrace product analytics : Product analytics can help marketers optimize digital customer experiences.

Transform 103

Transform Customer Journey Analytics Entertainment 103

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Hootsuite

AUGUST 5, 2021

Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. In some cases the product is featured in the image. Production quality can range from off-the-cuff smartphone footage to polished uploaded content, and costs will vary accordingly.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. GoDaddy Pro offers a robust suite of free tools to web developers & designers to help them save time managing all their clients and sites.

SEO 95

SEO Fashion Transform eCommerce 95

Sprout Social

MAY 4, 2021

About eight in 10 expect to be selling their products or services via social within the next three years. The best social commerce platforms to use in 2021. If not, product information can be uploaded via a spreadsheet. Once consumers find your products, they can complete a purchase within the app or on your website.

eCommerce 138

eCommerce Retail Transform Shipping 138

Sprout Social

JUNE 15, 2021

This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage. Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. Check out the Sprout Social Index™ 2021: UK & Ireland Edition.

Gen Z 109

Gen Z Global Marketing Market Research Communications 109

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Today I’m going to discuss 5 of the biggest trends that will affect marketing coaches in 2021. Trends for 2021 for Small Business Marketing Consultants. You can also read my 2021 Small Business Trends post here.

Marketing 93

Marketing Marketers Fashion SEO 93

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. 100 top trending TikTok hashtags in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Duct Tape Marketing

DECEMBER 22, 2020

5 Trends That Impact Consultants and Coaches in 2021 written by John Jantsch read more at Duct Tape Marketing. With that in mind, I present the 5 biggest trends that will impact coaches and consultants in 2021 and beyond. As much as anything, 2021 will be about re-evaluation, rediscovery, and a whole lot of recovery.

Transform 95

Transform Entertainment Fashion Energy 95

Litmus

APRIL 30, 2021

Jason Rodriguez, Community & Product Evangelist. Jess Materna, Senior Product Marketing Manager. The alternating gray backgrounds helped to break up the products and make it easy to scan. Even more, I love that they showcased photos of people’s real pets near their products. Sender: Epic Books for Kids.

Thought Leadership 93

Thought Leadership Product Promotion Email Marketing 93

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Project management. Project management. Social media skills.

Transform 98

Transform Marketing Marketers Advertising 98

Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. At the heart of Amedia Kreativ’s campaign for the new Ford Mustang Mach-E is rich media interactivity and local imagery of the car dealership, Solberg Bil, which is promoting the product.

Communications 98

Communications Advertising Advertisers Management 98

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. I chatted with some incredible guests in 2021. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. Marketing Podcast with John Jantsch.

Customer Journey 79

Customer Journey Transform Marketing Plan Education 79

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Following a headline-grabbing $1.2

Product 90

Product Manufacturing Marketing Automation Platform Retail 90

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR 246

PR Digital Marketing Education Management 246

Martech

NOVEMBER 10, 2021

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. John Sculley, Zeta co-founder, former Apple CEO, and Pepsi president, noted, “As I’ve always said, there are moments when all the stars are aligned for breakthrough products to come to market.

CMO 86

CMO Marketing Marketers Management 86

Litmus

OCTOBER 15, 2021

Senior Growth Manager, Appcues. Lyla’s Litmus Live session will cover best practices for in-app & email and how to use insights from email in in-app messaging to drive product adoption and growth. ( I started out as a customer success manager, and we had no marketing team (yet). Lyla Rozelle. Follow Lyla on LinkedIn.

Email Marketing 87

Email Marketing Communications Succession Management Management 87

Hubspot Marketing

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. See what HubSpot marketing experts are saying, below.

Gen Z 144

Gen Z User-Generated Real Estate Education 144