Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

Affiliate Marketing 113

Affiliate Marketing Thought Leadership PR CRM 113

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability.

Email Marketing 109

Email Marketing Marketing Marketers CRM 109

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 121

Email Marketing B2C Law Marketing 121

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus. Best B2B Email.

B2C 106

B2C Food Email Marketing Health 106

Litmus

NOVEMBER 9, 2020

2020 has been the catalyst for massive changes in the email marketing world. But what do the trends of 2020 mean for marketers moving forward? And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives? Don’t worry.

Law 122

Law Marketing Automation Platform Health User-Generated 122

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

JANUARY 9, 2023

Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies — it is critical the MAP does what the business needs it to. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021.

Marketing Automation Platform 131

Marketing Automation Platform CRM Marketing Marketers 131

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

Marketing Automation Platform 118

Marketing Automation Platform Manufacturing CRM B2C 118

Hootsuite

JULY 7, 2021

SMS marketing best practices. Much like email marketing, SMS text marketing requires a clear opt-in. — maria (@mjen30) June 26, 2021. The last thing you want to do is wake your customer up in the middle of the night with a marketing offer. Don’t send without a clear opt-in. Source : Sparkcentral.

CRM 145

CRM Shipping Retail Marketing 145

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Preference center or CRM data. Define and prioritize your marketing goals and metrics. How it works.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Chief Martec

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. That was the survey result in 2021.

CRM 112

CRM Marketing Marketers SEO 112

Martech

SEPTEMBER 15, 2021

Meet the 2021 Stackies winners. Companies fill their marketing technology stacks with a range of tools, each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more.

Finance 118

Finance Price CRM Global Marketing 118

Litmus

JANUARY 21, 2021

Like most people, we kicked off 2021 with a bunch of resolutions for our own email marketing program. But we wanted to hear from other marketers about their resolutions, too. The post Email Resolutions for 2021: Webinar Recording + QA appeared first on Litmus. Didn’t have a chance to watch the webinar live?

CRM 59

CRM Communications Email Marketing Management 59

Martech

DECEMBER 30, 2022

Treat your marketing program like a business, an asset, and communicate that asset to your executives. This approach results in increased spending at companies that value email. Dig deeper: 5 email marketing lessons learned in the pandemic. As I wrote last year (“ Marketers: Where will you be a year from now?

Transform 24

Transform Marketing Marketers Retail 24

Litmus

APRIL 13, 2021

Litmus works alongside any email service provider and is proudly ESP-agnostic. Litmus integrates with the email marketing platforms your team uses every day. Maximize your marketing technology investment, increase efficiencies through simplifying processes, and reduce errors with ESP Syncing and the Litmus Extension.

Direct Mail 110

Direct Mail CRM Marketing Automation Platform Email Marketing 110

Martech

SEPTEMBER 22, 2021

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate.

Finance 128

Finance Marketing Automation Platform CRM Email Marketing 128

Litmus

NOVEMBER 11, 2021

It’s no secret that personalization and automation are essential to a successful marketing strategy, but creating that dynamic email content is no easy task. Per our 2021 State of Email report , 9 in 10 marketers believe personalization is not just important, but imperative to their overall business strategy.

Customer loyalty 96

Customer loyalty CRM Email Marketing Product 96

Hubspot Marketing

AUGUST 26, 2022

Consider email reputability. Make sure your marketing automation system integrates well with your CRM. Keep marketing analysis and lead scoring simple. We recently ran a survey regarding email marketing benchmarks and of the U.S.-based based marketers we surveyed, 40.2% Build a non-linear nurture.

CRM 98

CRM Marketing Marketers Shipping 98

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Accessible, Responsive, and Beautiful Email Design in 2022.

CRM 103

CRM Email Marketing Finance Education 103

Litmus

JANUARY 21, 2022

Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place. In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy.

CRM 96

CRM User-Generated Place Product 96

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. You have dirty data. You have dirty data.

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Additionally, one in four marketers say they use social media shopping tools. Sales/marketing alignment.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. The future of email marketing. In joining forces, Litmus and Kickdynamic empower marketers to maximize their potential while excelling in performance.

CRM 93

CRM Customer Journey Email Marketing Promotion 93

Lusha

JANUARY 26, 2021

It’s 2021 – go with SEO all guns blazing or lose. . Marketers who use automation to nurture leads see a 451% increase in qualified leads. Kick start automation into motion by: Launching digital marketing campaigns. Sending email marketing sequences. Let’s dig in and zoom in on your CRM a sec.

eBook 52

eBook CRM SEO Management 52

Neil Patel

APRIL 2, 2021

You can use contact segmentation to manage this in your customer relationship management (CRM) system, which means organizing your customer contacts into groups based on what stage they’re in. Power Up Your Email Marketing. Once you have someone’s email address, how quickly do you reach out with marketing emails?

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Litmus

FEBRUARY 23, 2022

More than 40% of marketers say email marketing it’s very critical— up nearly 30% since before the pandemic. With the stronger focus on email marketing comes an increase in email production volume—and more pressure to stand out in the inbox. Outlook 2021 (Light Mode/Dark Mode).

Customer loyalty 85

Customer loyalty CRM User-Generated Email Marketing 85

Martech

FEBRUARY 4, 2022

Desrosiers also explained, “Sales Connect acts like a mini CRM perhaps for customers without a CRM and definitely for customers without SFDC– since features are overlapping with SFDC Marketo Sales Insight. It allows users to “push” leads to Marketo Campaigns individually, and more recently (2021) in bulk.

User-Generated 116

User-Generated CRM Marketing Automation Platform Communications 116

Marketing Insider Group

MAY 30, 2023

There is definitely a learning curve for implementing AI-powered solutions into your marketing strategy, but you’re not the only one who has some learning to do. Remember, many AI machines, like ChatGPT, are only trained on knowledge from 2021 and prior. Privacy and ownership.

Marketing 131

Marketing Marketers User-Generated Energy 131

Use Insider

JANUARY 9, 2025

Adobe Marketo Engage, which is an AI-powered marketing automation platform for omnichannel engagement and campaign orchestration. Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Email marketing campaigns.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Digital Marketer

NOVEMBER 26, 2022

Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging. Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing.

Law 80

Law CRM User-Generated Communications 80

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Litmus

JUNE 10, 2024

Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. That takes a lot of time, effort, and data that many email marketers don’t have. This is a sentiment many email marketers share.

Email Marketing 76

Email Marketing Transform Customer Journey Promotion 76

Pam Didner

APRIL 2, 2021

How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. How Will Content Marketing Change in 2021. How Does Content Marketing Drive Sales. Content Marketing Tools. Final Words.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Litmus

JUNE 23, 2022

What should marketers be doing to start creating more personalized experiences for customers? According to our 2021 State of Email report , 71% of consumers expressed frustration with impersonal experiences, but 42% of marketers cited a lack of resources, including time, people, and money, as barriers to achieving personalization goals.

B2C 68

B2C Gen Z Millennials eCommerce 68

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Litmus

AUGUST 3, 2021

The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. It also integrates third-party data.

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Marketing Mix Customer Acquisition Customer loyalty CMO 100

Markinblog

SEPTEMBER 16, 2021

All data sourced from the BuiltWith Web Technology Usage Report , looking at the popular technologies in the sales funnel software industry, with data correct as of July 30th, 2021. Number of Employees: 450+ (2021). Ontraport is a CRM, sales, and marketing software for small and mid-sized businesses. ClickFunnels.

Marketing 52

Marketing Marketers User-Generated Management 52