Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. That said, engagement drops significantly for Gen Z audiences. Facebook currently attracts 2.89

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Hubspot Marketing

NOVEMBER 26, 2024

And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness. Be spontaneous,” notes Melnikova.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Neil Patel

DECEMBER 28, 2021

While this report can certainly generate year-end nostalgia, it also offers a unique perspective into the terms that gained the most search volume and traction in the last year. Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.” Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Podcast advertising revenue is expected to pass $1 billion by 2021. ( One-third of millennials regularly listen to podcasts. ( Edison Research ). Podcast Growth.

Gen Z 140

Gen Z Advertisers Advertising Millennials 140

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2 Processing.Please wait.

Gen Z 134

Gen Z Advertisers Advertising Millennials 134

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. Meanwhile, millennials prefer texting or app-based donations.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. Mobile phones are the most popular device for online shopping.

Gen Z 129

Gen Z Millennials Retail Price 129

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Millennials Branding 108

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 140

Customer Gen Z User-Generated Health 140

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. This is an 8% decline in high school users from February of 2021.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. No surprises here — this is down to Pinterest’s drop in active users during 2021. million people.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Brands often do this by sharing customer reviews.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Sound on ??.

Gen Z 139

Gen Z Branding Transform Millennials 139

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 18.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. In 2021, it was Charli DAmelios Charli Cold Foam beverage ; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 144

Gen Z Millennials CRM Marketing 144

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2021, 13.8 In 2019, 16.5 trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 nickjr) September 7, 2021.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

MAY 9, 2022

adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The second most popular time is noon to 3 p.m., Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Think about who you want to target and the platforms they favour: Gen Z: These digital natives are most likely to be on Instagram (93%), YouTube (90%) and Snapchat (88%).

Gen Z 141

Gen Z Millennials eCommerce Thought Leadership 141

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. — The Voice of Marketing (@LeboLion_SA) September 15, 2021. brycent_) September 14, 2021. Content creators are mini agencies. The game is getting more and more competitive.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Branded social media DM tactics are growing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

SEPTEMBER 21, 2021

Based on an analysis of PayPal internal data from October 2020 through January 2021, Pay in 4 average order value is 39% higher than standard PayPal transactions. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Learn more here.

Gen Z 134

Gen Z Customer eCommerce Millennials 134

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05 are females.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116