Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. The most common creator launchpad in 2021 was Instagram.

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. Read next: How TikTok influenced one of the top performing video ads of 2021.

User-Generated 118

User-Generated Influencer Marketing Analytics Digital Marketing 118

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Gen Z 110

Gen Z User-Generated Shoppers Real Estate 110

Marketing Insider Group

JANUARY 24, 2022

He kept it simple: every video featured Randy standing in front of a pre-drawn whiteboard, ready to cover topics related to content marketing and SEO, which at the time were quite new and novel topics for digital marketers. Users can filter them to see how companies similar to them apply the Vend solution. Influencers in SaaS?

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. — Tina Donati (@Tina_Donati) March 18, 2021. Actively gather and and curate user-generated content. Employee advocacy. 1000% recommend.

User-Generated 135

User-Generated eCommerce Shoppers Promotion 135

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

MAY 10, 2022

Additionally, 83% of Pinterest users make purchases based on what they see on the platform. Generate traffic to your eCommerce products. Creating pins that are linked directly to your online shop can generate meaningful traffic when paired with the keywords your ideal customers are searching for. Send traffic to your blog.

Affiliate Marketing 97

Affiliate Marketing eCommerce Inbound Marketing User-Generated 97

Bannerflow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. Image source.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

OCTOBER 12, 2021

TikTok recently hit 1 billion global monthly active users. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. The For You page serves as the app’s home screen, which means it’s the first thing users see when they open the TikTok app. Video information.

User-Generated 116

User-Generated Analytics Social Media Marketing Influencer Marketing 116

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Lots of factors go into the box, and a user’s feed comes out.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., What makes customer acquisition different from marketing? Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. Influencer marketing. Quick Takeaways.

User-Generated 144

User-Generated Thought Leadership Content Marketing Advertising 144

Sprout Social

MAY 10, 2022

times more likely to purchase household appliances online than the general public. The company also took advantage of TikTok and created an account after a video showcasing a Whirlpool microwave went viral in 2021. Square’s brand marketing shines on TikTok as well. The Wrapped website was created for non-Spotify users.

Gen Z 116

Gen Z Branding Law Transform 116

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. If so, you’re in luck.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Ariyh

FEBRUARY 6, 2023

This is a 3min practical summary of a scientific study 🎓 Join 15,839 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Content at Scale Generate an SEO-optimized piece of content in minutes, with no AI content detection.

Product 52

Product Transform User-Generated B2C 52

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Other options are setting up an auto-message when users DM you. Tap into TikTok influencer marketing. Partner on a new product line.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Econsultancy

MAY 25, 2022

Though social media usage and users increased in the pandemic, we are seeing something of a shift in attitude at the moment, with younger consumers seeking out new social experiences (and moving increasingly away from Facebook). Indeed, Facebook reported a dip in monthly active users for the first time back in February.

Health 102

Health User-Generated eCommerce Influencer Marketing 102

Sprout Social

FEBRUARY 3, 2022

Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board. — Canva (@canva) December 1, 2021. Engage customers with a user-generated content campaign. — Spotify (@Spotify) December 1, 2021.

Customer 136

Customer Copywriting Marketing Marketers 136

Hootsuite

MAY 3, 2021

— Hootsuite (@hootsuite) April 24, 2021. How to create UTM parameters with a UTM code generator. UTM generator option 1: Hootsuite Composer. Enter the parameters you want to track and their values (up to 100 parameters for paid customers or 1 for free users). UTM generator option 3: Google URL builder for app ads.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Power Digital Marketing

JANUARY 19, 2023

Read on to learn more about the power of TikTok affiliate marketing and our expert tips on crafting a strategy that’ll make competitors green with envy. Back to basics: What is affiliate marketing? Generally, partners are found directly or through an affiliate program.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

TechWyse

JANUARY 31, 2023

Formerly known as Musical.ly, TikTok started as a platform where online users created fun, light-hearted lip-synching videos. Here are five TikTok trends to look out for this year: More brands will partner with TikTok influencers. User-generated content will become increasingly important to marketers.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Hubspot Marketing

FEBRUARY 22, 2023

This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. For instance, let's say you are an influencer marketing agency.

eBook 145

eBook Finance User-Generated Transform 145

Customers.ai

MAY 31, 2022

With over 1 billion monthly active users , Instagram is the app for brands looking to grow in 2021. Do you need an Instagram marketing agency to stand out? Instagram marketing agencies help businesses run and manage Instagram marketing campaigns. Do you really need an Instagram marketing agency? Get Access.

Copywriting 52

Copywriting Influencer Marketing Communications Marketing 52

Econsultancy

DECEMBER 8, 2021

Robin Ward, Head of Sales for creator-driven marketplace LTK, believes so, telling Econsultancy how recent investment has resulted in “100%+ growth year-on-year in the number of creators joining LTK” as well as “100% growth in investment from brands by the end of 2021.”

Retail 52

Retail Influencer Marketing eCommerce Customer loyalty 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3. 4 Specifically: 62% of TikTok users are between the ages of 10 and 29 years old. 81% – 18 to 25 years.

Gen Z 52

Gen Z User-Generated Millennials B2C 52