Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience. Contact us !

Market Trends 116

Market Trends Content Marketing Gen Z User-Generated 116

Hubspot Marketing

JANUARY 16, 2023

Influencer Marketing on YouTube. Influencer Marketing on Facebook. Influencer Marketing Budgets. What is influencer marketing? With influencer marketing , brands employ online influencers to promote their products or services. In 2022, the influencer market in the U.S. Influencer Marketing on YouTube.

Influencer Marketing 139

Influencer Marketing Gen Z Millennials Price 139

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. Is Marketing on Clubhouse Valuable? In December 2021, the app was downloaded 1.3

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hubspot Marketing

FEBRUARY 27, 2023

72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. 53% of marketers say Instagram has high ROI. Source ) 31. Source ) 33.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 116

Customer Acquisition Influencer Marketing Promotion Advertising 116

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03 That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Tease your Black Friday promotions in advance. Build buzz.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Hootsuite

JUNE 29, 2021

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. Though make sure to go beyond self-promotion to offer real value!). Promote content. — Hootsuite (@hootsuite) April 21, 2021.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 According to Growth Market Reports , the global online coaching market size was valued at around USD 1938.41 Online Coaching.

Transform 226

Transform Education Price User-Generated 226

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. That’s a big market. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Here are the best strategies for making money on the app.

Food 139

Food Fashion Influencer Marketing Branding 139

Hubspot Marketing

JUNE 22, 2022

In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. TikTok is known as the platform for Gen-Z — and the stats confirm it.

Gen Z 126

Gen Z Millennials Price Social Media Marketing 126

Buffer Marketing

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

User-Generated 115

User-Generated Price Retail Marketing 115

Hootsuite

AUGUST 10, 2021

What is influencer marketing? In influencer marketing, that influential person collaborates with a brand to promote something. Celebrity endorsements were the original form of influencer marketing. When you hire an influencer to promote your product or brand, that’s influencer marketing. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

MARCH 28, 2023

Netflix’s Stranger Things Experience was an AR experiential marketing experience to promote the show's upcoming season. 47% bought virtual items other than NFTs, down 25% from May 2022, meaning that marketers planning to sell products in the virtual world might find consumers less willing or interested in buying.

Entertainment 128

Entertainment Marketing Marketers User-Generated 128

Buffer Marketing

JULY 7, 2022

👇 1) Reels generate 22% more engagement than regular Instagram posts ( source ) Instagram actively promotes Reels across the app. 5) Instagram prioritizes videos over photos ( source ) Back in 2021, the head of Instagram, Adam Mosseri, came out and said that Instagram “ is no longer a photo-sharing app.”

User-Generated 108

User-Generated Marketing Plan Promotion Management 108

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Test 3: Summarize a piece of content In our marketing jobs, it’s always great if we can get a summary of an article, report, or speech to save us time. Promote your music on other websites.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Take advantage of cross-promotion.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

JUNE 28, 2022

The most important factors for creating effective marketing videos are effectively promoting your video, capturing viewers’ attention in the first few seconds, and keeping your videos short/concise. Why Video Promotion Is Key. While these things are important, they lose their power without effective video promotion.

Video Marketing 123

Video Marketing Marketing Marketers Promotion 123

Sachs Marketing Group

JULY 21, 2023

What is B2B digital marketing? B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Is building a Black Friday marketing plan a good idea? Yes, Black Friday marketing is essential. What are the top tips for ad campaigns for Black Friday 2021?

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Neil Patel

DECEMBER 2, 2021

Use these nine digital marketing holiday tips to guarantee a holly-jolly holiday season. Start Early and Have a Plan. The best holiday digital marketing plans start months before the festive season. To put it another way: If you haven’t already started planning your strategy, start now. Host a Contest.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Promote your content. Here it is.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

APRIL 19, 2022

Instagram feed shopping posts, Instagram Stories Shopping, and Instagram Guides Shopping are all used by over one in three marketers and are just behind Instagram Shops and Instagram live Shopping for ROI. Marketers will accomplish this by investing in interacting with their audience and creating content that encourages engagement.

Market Trends 121

Market Trends Marketing Marketers Affiliate Marketing 121

Econsultancy

APRIL 11, 2022

“Consumers no longer give a damn about your marketing plan,” states Tim Glomb, VP Content for Cheetah Digital. “Based on consumer responses, email outperforms SMS by over 108% when driving revenue, and that’s a 9% lift over 2021 stats,” explains Glomb.

Customer 93

Customer Customer loyalty Communications Entertainment 93

Sprout Social

JULY 5, 2022

According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Creator partnership video.

Entertainment 125

Entertainment Education Food User-Generated 125

Martech

AUGUST 17, 2021

Marketers, including my Holistic team, are finding success in shifting the messaging from overly promotional emails to include educational content we think would be relevant for people. Agile marketing was around long before the pandemic. Download the Email Marketing Periodic Table. Does it work?

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Martech

APRIL 22, 2024

The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach. Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences. Generic campaigns won’t cut it anymore.

Marketing Plan 112

Marketing Plan CRM Customer Journey Marketing 112

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. More than link management, Reddit cautions against appearing spammy by: Only posting self-promotional content. The key to a topic-based community like this is to ensure it’s valuable without being self-promotional.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. That’s a huge amount of growth, and it’s something that’s forcing marketers to sit up and take notice, with 28% starting to invest more in live streaming.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hootsuite

FEBRUARY 13, 2023

stpetesam #bacon #budlight #brandambassador pic.twitter.com/6RdCx3INAd — 97X (@97xonair) December 30, 2021 Author Patricia Cornwell upped the ante with some ’90s cheese, posting a TBT pic straight out of 90210 : Here’s a cheesy pic taken in California when I was learning how to scuba dive (mid-nineties). The Fold from 1977!

Branding 145

Branding Automobile Fashion Copywriting 145

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward.

Retail 52

Retail Gen Z Marketing Marketers 52

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. Here’s how a few marketers have dealt with that. Stop keyword stuffing!

Marketing 108

Marketing Marketers CRM Law 108

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. In 2020, about 24% of marketers tried video marketing for the first time.

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Sprout Social

APRIL 19, 2022

Whether customers or prospects have a frequently asked question, want to complete a purchase or have a complication with their order, conversational marketing makes it easy to find a solution. By using conversational marketing techniques for social commerce , you create direct revenue that’s attributed to social.

Conversational Marketing 96

Conversational Marketing Health Transform Marketing 96

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 28, 2021

What Are Digital Marketers Saying? In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Producing more content in multiple formats, which is necessary for ranking higher and for extending content marketing reach. Achieving Digital Marketing Goals.

Digital Marketing 105

Digital Marketing Customer Acquisition Marketing Marketers 105