Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39).

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 92

Gen Z Millennials Law User-Generated 92

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? They’re the most diverse generation in history.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Another marketing tactic non-profit organizations use is user-generated content. Brands often do this by sharing customer reviews. duet with @samsmith. ?

Non-Profit 115

Non-Profit Gen Z Millennials User-Generated 115

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. It also boosted engagement tenfold and led to tons of user-generated content.

Social Media Marketing 110

Social Media Marketing Non-Profit User-Generated Transform 110

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques. In 2021, 13.8

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 billion in revenue in 2021.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: ASO. hoaa.hanassii.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Neil Patel

SEPTEMBER 21, 2021

PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button. Where are users finding out about the BNPL option?

Gen Z 134

Gen Z Customer eCommerce Retail 134

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Instead of just fronting ads, influencers can now tag products in their own posts, enabling invested audiences to discover, and soon, to check out in-app.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). In May 2022, up to 8% of the consumers had chosen a product based on it being made by small businesses.

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Neil Patel

APRIL 5, 2021

To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. pic.twitter.com/4qBIxXmY9Z — Jif® Peanut Butter (@Jif) March 1, 2021. StPatricksDay pic.twitter.com/MlgFuBMCmU — Goldfish® (@GoldfishSmiles) March 17, 2021. What Makes Food Advertisements Unique?

Food 83

Food Advertising Advertisers Millennials 83

Power Digital Marketing

JANUARY 19, 2023

Affiliate marketing brings momentum to lead generation and sales that most business owners have been dreaming of since they first had the seed of an idea for their companies. Affiliate marketers are influencers that weave a company’s products and services into authentic conversations that are already happening online.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. By 2024, influencer marketing spending will likely generate $7.14

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

JANUARY 20, 2022

In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. The type of user you will reach on Instagram or Snapchat is different from the user you will reach on LinkedIn or Twitter.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 114

Shoppers Retail Finance User-Generated 114

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 86

Gen Z Influencer Marketing Entertainment Marketing 86

Businesses Grow

MARCH 27, 2023

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Now, let’s get on with the ten tests!

Gen Z 145

Gen Z Transform Marketing Marketers 145

Dana Nicole

FEBRUARY 1, 2021

Last Updated on July 23, 2021. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. . TikTok has roughly 800 million monthly active users.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Econsultancy

DECEMBER 3, 2021

According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. Stats roundup: Online grocery post-Covid-19.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3. 4 Specifically: 62% of TikTok users are between the ages of 10 and 29 years old. 81% – 18 to 25 years.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Use Insider

AUGUST 11, 2022

In the previous section, we saw how mobile users contributed to a huge majority of the sales during Singles Day marketing campaign in the previous years. Here’s something even more interesting: only 51% of the consumers in the Southeast Asian market, who are the target audience for Singles Day sales, are active mobile users.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 106

Gen Z Market Research Millennials Content Marketing 106

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. — @LidlGB (@LidlGB) April 8, 2021. The best advice? Try to have fun!

Gen Z 104

Gen Z Customer Journey Advertising Advertisers 104

Econsultancy

FEBRUARY 2, 2022

Its head of product management, Jim Nakashima, comments: “When we developed the customer journey orchestration features within Dynamics 365 Marketing, we prioritised ensuring the capabilities were customer-led, insights-driven and draw meaningful data from across an organisation, not merely the marketing department.

Gen Z 66

Gen Z Customer Journey Millennials User-Generated 66