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When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. two years ago. in Fall 2023.
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Social marketing and performancemarketing collide. Social marketing and performancemarketing collide. Enter social performancemarketing. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. Brands strike a balance between public and private engagement.
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