Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. This also means TikTok can work for a variety of brands across different industries.

Gen Z 96

Gen Z Shipping Millennials Energy 96

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Influence with Millennials Instagram is the sweet spot for Millennials. Across the board, brands, influencers, and every day users report low engagement on Instagram.

Gen Z 130

Gen Z Millennials User-Generated Shipping 130

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. August 7, 2022. What Brands Can Learn. Your biggest asset as a social media channel is your users. billion , a 142% increase year-on-year.

Gen Z 134

Gen Z Branding User-Generated Millennials 134

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

SEPTEMBER 20, 2022

20 Best Instagram Story Ideas for 2022. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room.

User-Generated 120

User-Generated Education Promotion Millennials 120

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Social listening. Affiliate marketing.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 127

Gen Z Millennials Fashion Manufacturing 127

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? X users trend toward white male Millennials without a college degree. Image Source X is a social media platform specializing in short-form text content with photos, links, and videos.

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. We have been doing this for years.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Engagement is key to retaining loyal customers who can vouch for your brand.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

DIY Marketers

MAY 15, 2022

BizapaloozaChat covers low-cost marketing ideas on small business topics. Topics discussed during this chat include content marketing, social media marketing, email marketing, and more. DigiBlogChat is a chat for digital and social media enthusiasts. CXChat 2pm . Hosted by @SueDuris.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Health 52

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 1 Social Media Tool Create.

Social Media Marketing 94

Social Media Marketing Fashion Health Millennials 94

Hootsuite

JANUARY 23, 2024

pic.twitter.com/UXUu6dK6Qm — Cap'n Crunch (@RealCapnCrunch) October 31, 2022 The more time you spend online, the more familiar you’ll get with popular or recurring social media memes. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Gen Z 89

Gen Z Fashion Transform Millennials 89

Hootsuite

MAY 1, 2023

In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. Hootsuite’s own social team finds that their carousel posts get 3.1x

Education 111

Education User-Generated Millennials Energy 111

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes.

Gen Z 102

Gen Z Customer Millennials Law 102

Hubspot Marketing

FEBRUARY 16, 2023

One of the most popular ways to measure social media ROI is through paid advertising. That said, how you calculate ROI depends on the specific goals of your social media marketing and the metrics you use to measure it. For Baby Boomers, YouTube is their second favorite social media app.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

AUGUST 24, 2022

But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. What is Roblox?

User-Generated 121

User-Generated Millennials Social Media Marketing Branding 121

Hootsuite

JANUARY 23, 2023

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. It’s easy to take your social media profile for granted or think your posts will speak for themselves.

Real Estate 145

Real Estate Promotion User-Generated Millennials 145

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Bonus: Get the Facebook advertising cheat sheet for 2022. First off, ensure you’re using the correct Facebook ad image size.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Celebrity endorsements were the original form of influencer marketing.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Buffer Marketing

JANUARY 9, 2024

  On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S.   Again, this list is comprehensive but not exhaustive.

Fashion 120

Fashion Health Food Branding 120

Power Digital Marketing

DECEMBER 10, 2022

In this feed, we’ll bring to light the benefits of both organic and paid Instagram marketing, strategies on leveraging Instagram’s algorithm to grow your brand, and how to get started. Why choose Instagram marketing? A primary audience (70%) of users under the age of 35 with Millennial buying power 3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

JUNE 21, 2023

Thirteen years later, FINRA has quite a lot to say about social media. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. That’s not surprising.

Gen Z 101

Gen Z Communications Education Millennials 101

Hootsuite

NOVEMBER 28, 2022

You can create loyal brand advocates when your customer experience management is on point. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Enhance brand reputation.

Management 124

Management Customer CRM Customer Journey 124

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. Bonus: Get the Instagram advertising cheat sheet for 2022. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Buffer Marketing

JANUARY 9, 2024

  On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S.   Again, this list is comprehensive but not exhaustive.

Fashion 52

Fashion Health Food Branding 52

Hootsuite

SEPTEMBER 7, 2022

Remember, you’ll have brand-new customers who are less familiar with your store and inventory. According to our 2022 Social Trends report , 24% of businesses said TikTok is their most effective channel for reaching their business goals. Beauty and skincare brand DECEIM went against the grain. Source: Heyday.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. NationalRoastDay.

Millennials 29

Millennials Management Health Branding 29

Exposure Ninja

OCTOBER 2, 2023

Print Marketing Examples Print marketing refers to any marketing material that’s printed. This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign.

PR 52

PR Marketing Marketers Promotion 52

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1%

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95