Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 125

Social Media Marketing Gen Z Direct Mail Communications 125

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consumers are often price-sensitive.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 100

Social Media Marketing Communications Entertainment Marketing 100

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? But to get there, you may need to revaluate the ecommerce marketing strategies available to you. Create an email newsletter to regularly update subscribers about your brand and its offerings. to boost brand development.

eCommerce 118

eCommerce Marketing Strategy Social Media Marketing User-Generated 118

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. Image Source. Let's be honest.

Gen Z 117

Gen Z Transform Entertainment Customer Journey 117

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. On no other social media platform does sound play such a pivotal role.

B2C 130

B2C Gen Z Marketing Marketers 130

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. But who are they?

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Transform 105

Transform Social Media Marketing Marketing Marketers 105

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks.

Branding 145

Branding Manufacturing Food Management 145

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. Over 3 billion people are predicted to use messaging apps in 2022. billion times since 2014.

Digital Trends 99

Digital Trends Social Media Marketing Communications User-Generated 99

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Transform 98

Transform Social Media Marketing Marketing Marketers 98

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too.

Management 107

Management Branding Shoppers User-Generated 107

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hootsuite

JANUARY 10, 2022

Users go there to find new ideas and inspiration, as opposed to other social platforms like Facebook, where you go to stalk your ex , um, see what’s new with your friends. Pinterest users want to discover new products, brands and projects. Pinners are 66% more likely to give new brands a chance — and stay loyal.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. 20+ top LinkedIn hashtags in 2022.

Thought Leadership 93

Thought Leadership Analytics Social Media Marketing Management 93

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. As of 2022, 93% of U.S. Social media is a key channel (either from ads or recommendations from friends) for consumers to decide what to watch, as well as how to make decisions on purchases. households. households.

Retail 115

Retail Entertainment Influencer Marketing Advertising 115

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Martech

DECEMBER 15, 2022

Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Why we care.

Entertainment 81

Entertainment Place Branding Social Media Marketing 81

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. Often, it’s scammers.

Branding 89

Branding Price Place Management 89

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Use Instagram Reels.

Analytics 110

Analytics Management Branding Social Media Marketing 110

Bannerflow

DECEMBER 8, 2021

The programmatic advertising trends you need to know for 2022: Slow death of the cookie. According to Ofcom research highlighted by BBC News , UK media habits were transformed by the pandemic restrictions. And we believe it to be among the programmatic advertising trends worth exploring in 2022. Read on to find out more.

Advertising 98

Advertising Advertisers Transform Retail 98

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

SEPTEMBER 20, 2022

20 Best Instagram Story Ideas for 2022. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room.

User-Generated 120

User-Generated Education Promotion Millennials 120

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 83% of Gen Z shops on social media. population.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

MAY 16, 2022

But how do you know if your costs are “good” or not in the first place? Bonus: Get the Facebook advertising cheat sheet for 2022. In this case, people interested in coffee, which could mean they follow coffee brands or Pages, have clicked on other coffee ads, or any other kinda creepy ways Facebook gathers intel on us.

Advertising 95

Advertising Advertisers User-Generated Price 95

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. — Reddit on Wiki (@redditonwiki) June 21, 2022. hot dog combo. .

Branding 115

Branding Whitepaper Food Energy 115

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. To help with this, here are three of the most important social media trends to look out for in 2022.

Marketing 101

Marketing Marketers Influencer Marketing Communications 101

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. How can brands benefit from Pinterest shopping? Social commerce is exploding. Yes… and also no.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? However, there’s a spread across economic and political spectrums, making it an exciting place for debate. Advantages of X Wondering how X can benefit your brand? What is Threads?

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Mentionmapp. Hootsuite Insights.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145