Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 114

Branding User-Generated Shoppers Law 114

Hootsuite

JANUARY 13, 2022

billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. And great SEO starts with understanding what users are searching for. The title is the first thing users see when they find your content.

Promotion 144

Promotion User-Generated SEO Analytics 144

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Are brands investing in social media communities? But what about bad reviews?

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Short-form videos also lead on ROI, engagement, and lead generation.

Video Marketing 118

Video Marketing Branding User-Generated Marketing 118

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Promote new posts. 20 Best Instagram Story Ideas for 2022. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Repost user-generated content. Conduct a poll. Do a takeover.

User-Generated 120

User-Generated Education Promotion Millennials 120

OnPassive Marketing

OCTOBER 26, 2022

It started as a new channel for brands to share their content; now, it is a global phenomenon. billion active monthly users. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? They would create content designed to generate interest in their product or service.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

DECEMBER 6, 2022

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. In-feed YouTube ads put your brand in front of your audience's eyes.

Advertising 135

Advertising Advertisers Millennials User-Generated 135

Hubspot Marketing

NOVEMBER 4, 2022

Below are nine Black Friday marketing ideas you should consider for 2022. Social media is now becoming where consumers make purchases and learn more about products and brands. To do this, connect your online store with platforms like Facebook, Instagram, and YouTube — which all provide avenues for users to make purchases.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Search Engine Land

DECEMBER 26, 2022

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. So it’s no surprise that digital marketing ranks in the top 3 hottest skills Americans are learning in 2022. Large brands are even leaving Twitter after finding their ads next to adult, harmful, or violent content.

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Branding 108

Branding Retail User-Generated eCommerce 108

Hootsuite

JULY 21, 2022

ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value. When your ROI is above 0, your marketing investments are generating money for your business. These could be: Raising brand awareness.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Instagram Marketing Benchmarks To Know In 2022. Spreading Brand Awareness with Content Like Videos.

Market Trends 121

Market Trends Marketing Marketers Affiliate Marketing 121

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? Use your emails to: Introduce your brand Inform subscribers of new products See what messaging and email content your audience responds to Share brand news Give discounts and send notifications of sales. … Who doesn't!

eCommerce 118

eCommerce Marketing Strategy Social Media Marketing User-Generated 118

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. As of 2022, the creator economy market size is estimated at $104.2

Branding 130

Branding Marketing Marketers Marketing Mix 130

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% And since the average user spends 19.6 Fill out all the details to set audience expectations and encourage users to like your Page. Cosmetics brand Lush uses the About section to share their values and contact details: 2. Cross-promote your Facebook Profile.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Management 107

Management Branding Shoppers User-Generated 107

Hubspot Marketing

JULY 26, 2022

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand. Spotify Wrapped Playlists. Image Source. DuoLingo's TiKTok. DuoLingo has amassed over 4.5

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. But curiosity got the best of me, so I checked out the seller's site. Better ads, trust, safety?

Branding 110

Branding Price Customer loyalty Marketing 110

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer Marketing 107

Influencer Marketing Branding User-Generated Promotion 107

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. For example, small businesses can use YouTube to promote their products and services. YouTube also has an enormous user base.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Clear as mud?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 118

Customer Marketing Branding Customer User-Generated 118

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

NOVEMBER 28, 2022

— Sprout Social (@SproutSocial) October 19, 2022. Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies.

Branding 121

Branding Gen Z User-Generated Promotion 121

Orbit Media Studios

SEPTEMBER 20, 2022

Here is the answer to the big question, does blogging work in 2022? Most bloggers struggle to find time to create and promote their content. Finding time to write and promote blog content competes with our other priorities. In 2022, bloggers spend an average of 4 hours 10 minutes writing an article. .”

B2C 145

B2C eBook Analytics Promotion 145

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more.

Branding 132

Branding B2C Real Estate User-Generated 132

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 112

Branding Real Estate User-Generated Communications 112

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 136

Branding Marketing Marketers Communications 136

OnPassive Marketing

JULY 6, 2022

But how will virtual reality marketing trends evolve, and what are the pros and cons of VR marketing in 2022? The Pros Of VR Marketing In 2022. First, VR provides a very immersive experience for users. This can help brands to create a strong connection with their target audience. The Cons Of VR Marketing In 2022.

Marketing 71

Marketing Marketers Energy Health 71

Sprout Social

NOVEMBER 17, 2022

In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1.

Branding 115

Branding Health Thought Leadership Fashion 115

Sachs Marketing Group

MARCH 29, 2022

Despite controversies , a massive branding change , and years of negative press , Facebook remains one of the strongest and most stalwart social platforms on the Internet, and an invaluable source of potential leads and customers for businesses throughout the world. Do Users Control the Algorithm? What is the Facebook Algorithm?

User-Generated 96

User-Generated Advertising Advertisers Promotion 96

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

AWeber

FEBRUARY 17, 2022

Video has become the focus of the internet and there's no better time for small businesses and growing brands to get in on the trend. Video can be used throughout your whole customer journey , from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them. Host webinars.

Real Estate 87

Real Estate User-Generated Education Promotion 87

Hubspot Marketing

SEPTEMBER 26, 2022

It's yet another way to collaborate with other TikTokers, leverage user-generated content , and expand your reach. You can do this by using the search bar and typing keywords relating to your brand. Or, check if any videos directly mention your brand. 88% of TikTok users say sound is essential to the TikTok experience.

Real Estate 133

Real Estate User-Generated Food CRM 133

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Influencer Marketing 121

Influencer Marketing Affiliate Marketing Marketing Marketers 121