Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. People are engaging more with the brands they love on social media.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

Branding 107

Branding Video Marketing Millennials B2C 107

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 115

Branding User-Generated Shoppers Law 115

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

Real Estate 106

Real Estate Branding Fashion Food 106

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? Use your emails to: Introduce your brand Inform subscribers of new products See what messaging and email content your audience responds to Share brand news Give discounts and send notifications of sales. … Who doesn't!

eCommerce 121

eCommerce Marketing Strategy Social Media Marketing User-Generated 121

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Instagram Marketing Benchmarks To Know In 2022. Spreading Brand Awareness with Content Like Videos.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Shopping capabilities will expand via shoppable videos, Live Shopping and via the user interface of the YouTube app.

User-Generated 117

User-Generated Influencer Marketing Analytics Digital Marketing 117

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Short-form videos also lead on ROI, engagement, and lead generation.

Video Marketing 109

Video Marketing Branding User-Generated Marketing 109

Hubspot Marketing

NOVEMBER 4, 2022

Below are nine Black Friday marketing ideas you should consider for 2022. Social media is now becoming where consumers make purchases and learn more about products and brands. To do this, connect your online store with platforms like Facebook, Instagram, and YouTube — which all provide avenues for users to make purchases.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Are brands investing in social media communities? But what about bad reviews?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

OnPassive Marketing

OCTOBER 26, 2022

It started as a new channel for brands to share their content; now, it is a global phenomenon. billion active monthly users. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? They would create content designed to generate interest in their product or service.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Branding 109

Branding Retail User-Generated eCommerce 109

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. As of 2022, the creator economy market size is estimated at $104.2

Branding 124

Branding Marketing Marketers Marketing Mix 124

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. Read more of Econsultancy’s 2022 predictions and trends analysis. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Search Engine Land

FEBRUARY 1, 2023

Additionally, the pandemic also had an effect on television, with linear TV viewership decreasing in 2022. billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. If brands think of it as this isolated channel, they’re already behind the curve. The answer is mobile.

Gen Z 93

Gen Z Advertising Advertisers Branding 93

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Search Engine Land

MAY 7, 2024

Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by securing links and brand mentions in content at key touch points along the audience’s journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 84

eCommerce PR Real Estate SEO 84

Litmus

JANUARY 21, 2022

Looking for inspiration to boost your 2022 email strategy? In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy. Featured are examples of campaigns from leading brands like ASOS, Hunter, Endy, Ted Baker, Kate Spade, and more—as well as their proven results.

CRM 88

CRM User-Generated Place Product 88

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. Other brands opt to work with freelancers to fill their social media management gaps. Let’s dive in.

Management 121

Management Transform Price CRM 121

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 107

Communications Branding User-Generated Customer loyalty 107

Hootsuite

MAY 16, 2022

Bonus: Get the Facebook advertising cheat sheet for 2022. Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. Did you know Facebook keeps a list of every user’s interests specifically for ad targeting ? Lead generation.

Advertising 94

Advertising Advertisers User-Generated Price 94

OnPassive Marketing

JULY 14, 2022

This will improve your brand’s reputation and lead to higher traffic levels. You can generate more leads and convert more visitors into customers by writing entertaining and valuable pieces. You can generate more leads and convert more visitors into customers by writing entertaining and valuable pieces.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. 20 Best Instagram Story Ideas for 2022. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Search relevant hashtags to find posts that feature your brand but aren’t tagged.

User-Generated 110

User-Generated Education Promotion Millennials 110

Digital Marketer

SEPTEMBER 19, 2022

Voting ends September 23, 2022 – Vote Now! Alex has 10+ years experience in online marketing and branding. His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022. Alex Cattoni – The Copy Posse.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Clear as mud?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

SEPTEMBER 5, 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Here are nine goals to help your brand get noticed. Social Media Marketing Goals for 2022.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Digital Marketer

SEPTEMBER 19, 2022

Alex has 10+ years experience in online marketing and branding. His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022. Max has educated 10k+ and run ads for some of the biggest brands in the world.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Sprout Social

APRIL 27, 2022

You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Key features: Create branded links . Auto-branded links.

User-Generated 102

User-Generated Analytics Management Branding 102