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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

of marketing effortsa remarkable 100% increase since 2022. in 2024), but remains below the 2022 peak of 10.7%. Customer retention and brand value metrics hit two-year lows. Customer acquisition showed slight improvement as the only bright spot. Leaders project this integration will reach 44.2% within three years.

Transform 130
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Why starting small with AI pilots before scaling is a mistake

Martech

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. The company uses AI to personalize customer clothing recommendations, combining algorithms with human stylists to provide a unique, data-driven experience.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

In 2022 there were also more store openings than closing of physical locations – a first since 2026. Brick-and-mortar was, and is, making a comeback with revenue at malls growing 11% in 2022 and continuing its climb since. Some customers report that hyper-personalization has gone too far.

Retail 98
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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

Referral: Finally, happy customers tend to spread the word. Are your customers telling their friends, leaving reviews, or sharing your product on social media? Referrals are golden because they lower your customer acquisition costs and bring in new business. How is success defined and measured within marketing?

Marketing 121
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. So I think there are three growing needs in emerging jobs.

CMO 86
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Turn customers into community members — how community transformed the Gymshark experience

Hubspot Marketing

million followers to 20 million between 2015 and 2022. The results spoke for themselves: Our customer acquisition costs plummeted because word-of-mouth became our primary growth channel. We needed to better communicate what we'd always been about: building a community, not just selling a product. billion valuation ($1.8

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The hidden cost of playing defense in marketing

Martech

In October 2022, they were the undisputed king of search. Customers dont wait for you to catch up. Shifting your marketing from protection to customer acquisition And thats the danger of building castles. Every day youre defending your castle, youre losing ideal customers to competitors who actually get them.