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2023 Predictions: Experience, Ecommerce and Transformation

Martech

So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT. Get MarTech! In your inbox. Processing.

Transform 122
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How to master social media for retail in the UK

Sprout Social

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. And this is true for every stage of the customer journey.

Retail 120
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How cognitive biases shape email engagement

Martech

seconds reading an email, per a 2022 Litmus study. Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?” People want to process and understand information completely. Email readers spent an average of 8.97

Transform 119
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2022 Predictions: Customer Experience & Digital Experience

Martech

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code As the pandemic continues, we will transform how events are consumed both in-person and virtually,” said Zhao. Hard turn to mobile and text. Changing of the guard.

Customer 144
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‘The customer is at the heart of our thinking’: Behind the transformation of Specsavers’ customer experience

Econsultancy

Six years ago, Specsavers set out to answer those questions and more – and two years ago, the onset of the Covid-19 pandemic further reshaped the way that the brand interacted with its customers, prompting additional change. Specsavers’ Tina Christison, in conversation with Steffan Aquarone, at Econsultancy Live: CX 2022.

Transform 100
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How AI in analytics is transforming the way marketers work

Unbounce

In the fall of 2022, ChatGPT was a mere whisper—and just a few months later, thousands of marketers were quaking in their home offices, stressing about losing their jobs to bots. What are the challenges of using AI analytics? But while AI has enhanced the marketing landscape, it ain’t all sunshine and rainbows. (To

Transform 126
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How to master social media for retail in the UK

Sprout Social

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Its often the first place a customer will look for information about your business.

Retail 86