Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations.

Gen Z 100

Gen Z User-Generated Marketing Marketers 100

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. In other words, you need to consider CX in every aspect of your marketing strategy. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. The Influencer Marketing Landscape.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Current and emerging YouTube trends. Brand bringing this trend to life: Spotify.

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029. million times.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Neil Patel

JANUARY 18, 2023

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022?

SEO 136

SEO Gen Z User-Generated Advertisers 136

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 120

Gen Z Transform Entertainment Customer Journey 120

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 73

Gen Z Fashion User-Generated Digital Marketing 73

Sprout Social

FEBRUARY 28, 2023

We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. As of January 2022, 57.2% Let’s dive in. of users were male and 42.8% were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will? Try Scoop.it

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Content Marketing 145

Content Marketing Gen Z Marketing Marketers 145

Hubspot Marketing

JUNE 21, 2022

When it comes to non-profit marketing, TikTok is a great platform to raise awareness. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. To make the most of the holiday season buzz, brands need to stand out in a competitive market with a strong omnichannel strategy. Of the marketers we asked, 90% will run social media holiday campaigns in 2022. This year will be no different.

Gen Z 128

Gen Z Marketing Marketers Retail 128

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. percent, at an average rate of 6.8

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

JULY 29, 2022

Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. When leveraging this trend, a best practice is to share user-generated content from the groups you support.

Market Trends 141

Market Trends Gen Z Non-Profit User-Generated 141

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Curious about some strategies and insights specifically? But which strategies are most effective to achieve these goals? Media and Content Planning Strategies. The Most Effective Media Planning Strategies.

Gen Z 114

Gen Z Market Research Content Marketing Millennials 114

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Green Marketing vs. Are Potential Customers Paying Attention to Sustainability?

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Gen Z 144

Gen Z Millennials CRM Marketing 144

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. SEMrush) The U.S.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Hootsuite

APRIL 7, 2022

If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. Source: Statista. Ready to get started?

Gen Z 145

Gen Z Finance User-Generated Transform 145

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Department of Labor and copied a complex data set about marketing employment in my home state of Tennessee.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. General Instagram Reels statistics. Instagram Reels will turn 2 years old in August 2022. In 2022, Instagram users will be on the platform for 30 minutes per day. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hubspot Marketing

DECEMBER 8, 2023

97% of people used the web to find local businesses in 2022. 84% of brands polled said they see good results with the PPC market. 70% of marketers still consider SEO to be more effective than PPC. Last year, in 2022, the pool of social media users grew 4.2%. Social media’s video ad spend at the end of 2022 was $24.35

Gen Z 123

Gen Z User-Generated eCommerce Finance 123

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over.

Gen Z 98

Gen Z Millennials Law Fashion 98

Sprout Social

MAY 24, 2022

Here are their predictions for 2022 and beyond. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. A whopping 98% of consumers plan to make at least one purchase through social shopping or influencer commerce in 2022.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. 4 quick tips for successful Twitch influencer marketing. Not many brands have jumped on the Twitter marketing bandwagon… yet. Top Twitch marketing examples in 2022.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124