Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. Most people check in when they want to research a type of product or resource. Source: Hootsuite 2022 Digital Trend Report.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. In 2022, the influencer market in the U.S. Influencer Marketing Budgets.

Influencer Marketing 139

Influencer Marketing Gen Z Millennials Price 139

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2022, 16.7 Episode 2 now has over 823,000 views.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. What types of content do consumers prefer for learning about products and services? Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 129

Gen Z Market Trends Millennials Marketing 129

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). Why we care. Amazon and Google reign. About the study.

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

Gen Z 107

Gen Z Millennials Branding Customer loyalty 107

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. billion in the fourth quarter and their full-year revenue for 2022 grew by 11%. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z.

Gen Z 89

Gen Z Millennials Law User-Generated 89

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January.

Gen Z 106

Gen Z Millennials User-Generated Influencer Marketing 106

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 69

Gen Z Marketing Strategy Millennials Marketing 69

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Global metaverse market size was $47.69

Gen Z 122

Gen Z Millennials Shoppers Digital Marketing 122

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. In fact, between October 4, 2022, and November 17, 2022, there were over 1 million tweets about Tumblr.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. If your brand isn’t already getting social, you’re missing out.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Sprout Social

JUNE 14, 2022

The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. staronlyfans. Aura Frames.

Gen Z 95

Gen Z Transform Millennials User-Generated 95

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

APRIL 29, 2024

And by 2022, it was one of the top 10 most listened-to podcasts. This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy.

Gen Z 95

Gen Z Fashion Millennials Food 95

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% are 50 and up.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hubspot Marketing

DECEMBER 12, 2022

And, the data gap doesn't stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. So why are marketers having such a hard time getting these data points? A Crisis of Connection.

Gen Z 135

Gen Z Millennials CRM Marketing 135

Kuno Creative

MARCH 8, 2022

Buyers have also changed, and so have the ways they research products and make purchasing decisions. The entire buyer’s journey can now happen online, and more millennials (and older Gen-Z members) have moved into decision-making and decision-influencing roles.

Gen Z 53

Gen Z Digital Marketing Millennials Marketing 53

Hubspot Marketing

AUGUST 12, 2022

Fast forward to 2022 and not much has changed. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. In 2022, we surveyed 1,034 consumers to learn about their shopping habits. Learn more about consumers in our 2022 State of Consumer Report. Think ahead.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 113

Gen Z Market Research Millennials Content Marketing 113

Martech

MARCH 1, 2024

It didn’t even make the Sagefrog priority list in 2022.) Millennials and Gen Z are rapidly entering the B2B buying group. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Cross-selling : Offering customers related or complementary products.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Businesses Grow

MARCH 27, 2023

This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Brand marketing Brand marketing is about creating an image or feeling that people associate with your product.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Sachs Marketing Group

SEPTEMBER 21, 2022

And last, but certainly not least, well over a third of major brands are increasing their email budgets in 2022, rather than slowing down investments. If you’re not striving to reach a wider audience looking for your products or services, you’re not approaching the marketing effectively. Emails Can Be Hyper-Personalized.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52