Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 121

Market Trends Marketing Marketers Affiliate Marketing 121

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. How to build an ecommerce marketing strategy . Any marketing strategy should be led by marketing goals. Their content marketing efforts. Their offers and promotions. What isn’t?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 87

Branding Marketing Marketers Influencer Marketing 87

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Promoted/boosted posts.

Gen Z 96

Gen Z Influencer Marketing User-Generated Promotion 96

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

MAY 2, 2023

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

Real Estate 129

Real Estate User-Generated Fashion Food 129

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. Instagram Stories). Keep a fine balance.

B2C 107

B2C Price Promotion User-Generated 107

Hubspot Marketing

MAY 2, 2023

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

Real Estate 126

Real Estate User-Generated Fashion Food 126

Hubspot Marketing

JANUARY 8, 2024

New podcasts decreased a year later, and in 2022, fell by 80%. ? When a user scrolls through shows, the art should tell them what your show delivers. It might feel strange calling up the parents and seeing if they can promote your new project. Did a certain topic generate a huge amount of listens? But you do you!

Affiliate Marketing 105

Affiliate Marketing Advertising Advertisers Promotion 105

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the industries most significantly impacted by this trend. billion registered users as of 2024. According to Demand Stage “TikTok has 1.7

User-Generated 61

User-Generated Advertising Advertisers Price 61

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs.

Content Marketing 124

Content Marketing User-Generated Influencer Marketing Customer Acquisition 124

Hubspot Marketing

APRIL 21, 2023

HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site. This A/B testing example shows how hero image changes can impact user behavior and conversions. 9% of those users were watching the video on the homepage. Email A/B Testing Examples 5.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. Bonus: Get the Instagram advertising cheat sheet for 2022. That goal could be general, like increasing brand engagement.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. Source: Statista.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. Image source.

Gen Z 89

Gen Z Influencer Marketing Entertainment Marketing 89

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., What makes customer acquisition different from marketing? Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. What is word of mouth marketing, anyway? Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. User-generated content and hashtags. Employee advocacy. 1000% recommend.

User-Generated 133

User-Generated eCommerce Shoppers Promotion 133

Sprout Social

SEPTEMBER 14, 2023

Here are a few customer marketing examples from brands who are celebrated for creating connected audiences and loyal customers. Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. Connection is key to loyalty and trust.

Customer Marketing 118

Customer Marketing Branding Customer User-Generated 118

Unbounce

MARCH 23, 2023

Why should you be doing digital marketing? We don’t really think that statement is controversial, but if you don’t believe us, here are some wild facts: In 2022, people around the world spent just over 400 minutes on the web every day. Digital marketing allows you to move fast. Kicking off a new promotion?

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Digital Marketer

SEPTEMBER 22, 2023

By leveraging visual and auditory elements, videos enable brands to stand out amidst fierce market competition. Amplified Conversions: Valuable consumer insights from 2022 demonstrate the ability of video marketing to bolster conversion rates.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Buffer Marketing

OCTOBER 9, 2023

Messenger Data Collection Alert Messenger now alerts users on data collection upon clicking links. Increased awareness may affect user engagement with links – so be transparent about data practices to maintain trust. Keep an eye on new features and user engagement trends on the platform. Facebook 1. Instagram 1.

Gen Z 89

Gen Z User-Generated Transform Education 89

Power Digital Marketing

JANUARY 19, 2023

When that’s not possible, it’s vital to determine where a company should focus the majority of its creativity and ad spend to make the biggest gains in lead generation, brand awareness, audience engagement and revenue. As of 2022, 57% of TikTok users are self-identified women, and 40% are self-identified men.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hubspot Marketing

OCTOBER 24, 2022

Staying up-to-date on marketing trends wasn't just a challenge in 2022. 14% of marketers believe keeping up with the latest marketing trends will continue to be their biggest hurdle in 2023. From branded audio content to augmented reality (AR) experiences, there's plenty of trends we saw spike in 2022.

Law 104

Law CRM Market Trends Marketing Strategy 104

TechWyse

JANUARY 18, 2022

Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile. This week, Instagram announced that they will be testing out an option that would allow users to re-order their profile grid, regardless of when a post was made. 12 Ways to Use Content Marketing to Build Brand Awareness.

Content Marketing 59

Content Marketing User-Generated Marketing Marketers 59

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. This will help customers discover your products when searching and ease the user experience. Tease your Black Friday promotions in advance. They can also generate personalized product recommendations, upselling, and cross-selling on the average order.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Hubspot Marketing

MAY 6, 2022

Consider that 76% of companies plan to boost spending across areas such as branded influencer content, ads in social media stories and ads in social media feeds. Featured Resource: Budget Templates To Manage Your 2022 Spend. Download Free Marketing Budget Templates. Those promoting awesome content. Google Analytics.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Exposure Ninja

JUNE 23, 2022

It was updated by Jess Percival on 23rd June 2022. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. Do I Need to Learn about Digital Marketing? b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hootsuite

MAY 18, 2023

Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Short-form videos can also be shared and watched from any device, which furthers their accessibility and popularity among users.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Hubspot Marketing

DECEMBER 13, 2023

16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79