Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. If so, you’re in luck. Source: Instagram.

eCommerce 118

eCommerce Key Performance Indicator User-Generated Promotion 118

Bannerflow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video. Four key social ad trends for 2022. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 114

Market Trends Marketing Marketers Affiliate Marketing 114

Search Engine Land

MARCH 12, 2024

The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded people who enjoy photo posts,” according to The SpAndroid. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022.

Gen Z 120

Gen Z User-Generated eCommerce Influencer Marketing 120

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JULY 22, 2022

As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Marketing Channels with Lowest and Highest CPL.

Customer Acquisition 111

Customer Acquisition Direct Mail User-Generated Influencer Marketing 111

Hubspot Marketing

JULY 22, 2022

To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they're following. When it comes to influencing their purchase decisions, social issues simply have no impact on a majority of Boomers.

Gen Z 133

Gen Z Millennials Retail User-Generated 133

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. How to build an ecommerce marketing strategy . Any marketing strategy should be led by marketing goals. 7 powerful ecommerce marketing tactics for 2022. This collaboration makes sense.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Search Engine Land

OCTOBER 2, 2023

Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Influencer marketing one-offs or campaigns will still appear on the paid-for version of the app – it’s only ads that are served by TikTok that will be excluded. billion in 2022. Why we care.

User-Generated 112

User-Generated Influencer Marketing Advertising Advertisers 112

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 119

Gen Z Millennials eCommerce Social Media Marketing 119

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Other options are setting up an auto-message when users DM you. Tap into TikTok influencer marketing. Partner on a new product line.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Hubspot Marketing

FEBRUARY 28, 2023

Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. Elon Musk (@elonmusk) November 1, 2022 In late 2022, Elon Musk announced a revamp of the Twitter Blue subscription program upping the price from $5 to $8 per month (or $11.99

User-Generated 139

User-Generated Social Media Marketing Price Influencer Marketing 139

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership 103

Thought Leadership Marketing Marketers Influencer Marketing 103

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. billion users by 2025. billion monthly active users. Is Instagram dying?

Gen Z 124

Gen Z Millennials User-Generated Shipping 124

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hubspot Marketing

APRIL 4, 2022

Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. 5 Instagram Challenges Marketers Face. Think again.

Influencer Marketing 112

Influencer Marketing User-Generated Marketing Marketers 112

Hubspot Marketing

MAY 2, 2023

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

Real Estate 128

Real Estate User-Generated Fashion Food 128

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

MAY 2, 2023

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

Real Estate 120

Real Estate User-Generated Fashion Food 120

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the industries most significantly impacted by this trend. billion registered users as of 2024. According to Demand Stage “TikTok has 1.7

User-Generated 62

User-Generated Advertising Advertisers Price 62

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence.

Gen Z 101

Gen Z Millennials User-Generated Influencer Marketing 101

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs.

Content Marketing 126

Content Marketing User-Generated Influencer Marketing Customer Acquisition 126

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 116

eCommerce Marketing Marketers Influencer Marketing 116

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. However, splitting these preferences up by generation paints a different picture. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Econsultancy

JUNE 1, 2022

According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. Pinterest users commonly search for product and style inspiration, rather than looking for specific brands. between December 2021 and April 2022. TikTok Shop.

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. Bocconi University. Gideon Nave.

B2C 107

B2C Price Promotion User-Generated 107

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Buffer Marketing

FEBRUARY 27, 2024

” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities. ” Much like the company review website, Clara allows users (once they’ve applied and been verified) to share anonymous reviews of companies they’ve partnered with and how much they’ve charged.

Gen Z 102

Gen Z Branding Influencer Marketing Fashion 102

Hubspot Marketing

JANUARY 8, 2024

New podcasts decreased a year later, and in 2022, fell by 80%. ? When a user scrolls through shows, the art should tell them what your show delivers. Did a certain topic generate a huge amount of listens? Collaborate with influencers. Yes, even in podcasting, influencer marketing can help grow your audience.

Affiliate Marketing 100

Affiliate Marketing Advertising Advertisers Promotion 100