Hootsuite

DECEMBER 15, 2022

Mastodon has been around since March 2016 but it only really blew up in late 2022, when a certain someone bought a certain social media platform. — Elon Musk (@elonmusk) April 14, 2022. Find the right server, and you can get unfiltered access to what really matters for your target demographic or a new market segment.

Non-Profit 117

Non-Profit Affiliate Marketing Advertisers Advertising 117

Hootsuite

JULY 21, 2022

Marketing ROI can seem complex at first, but once you know a few simple formulas, you’ll be able to tell if you hit your ROI goals straight away. Marketers used to shy away from ROI calculations, but this is changing. That’s a big jump from 68% in 2021. But you don’t need to wait for January to use YOY calculations.

Promotion 127

Promotion Finance Analytics User-Generated 127

Martech

OCTOBER 17, 2023

2022 was a revelation, with B2B diving headfirst into influencer partnerships. for every dollar thrown into influencer marketing. It could be enhancing brand visibility, generating leads or educating a new market segment. Here’s a twist: B2B didn’t sit this dance out. And, oh boy, did it pay off!

Influencer Marketing 126

Influencer Marketing Branding User-Generated Marketers 126

Search Engine Land

AUGUST 25, 2023

Ritson concludes, “It’s time to leave this lazy approach to segmentation behind.” While you’re reviewing your assumptions about market segmentation, you may also want to tackle another tough question: “What is user-generated content?” 8, 2022, it now has 853 million views and 37.9 GDP in 2022. What can I add?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Scoop.it!

JANUARY 3, 2023

Interests, device usage, and other relevant statistics can be uncovered using Affinity reports, Market Segment reports, and Acquisition reports. For example, “How to rank for SEO in 2022.”. You can view demographic info through the audience reports, including age, gender, and geolocation.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Search Engine Land

FEBRUARY 2, 2023

A Google Trends search for “product management” shows the interest over time has begun to peak more recently in December 2022. Early in 2022, I spoke at an industry conference about the engagement points SEO product managers have with engineering teams during the agile process which SEO managers are not accustomed to.

Product 89

Product SEO Customer Acquisition eCommerce 89

Search Engine Land

JUNE 12, 2024

Looking at the SparkToro pricing page on archive.org, the lowest-paid package’s pricing in April 2022 was $150/month and is $50/month as of 2024. Get the daily newsletter search marketers rely on. Can search work in new market categories? Overall, the tool gained interest but then started to decline.

SEO 98

SEO Marketing Strategy PR Marketers 98

Search Engine Land

SEPTEMBER 14, 2023

In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different market segments. In fact, this article is the first time this model has appeared online (outside of an earlier description published in his 2022 book).

Branding 129

Branding Marketers Marketing Communications 129

Hubspot Marketing

MARCH 29, 2023

Market Segmentation Research Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics — this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.

Market Research 145

Market Research Marketers Marketing Price 145

AWeber

OCTOBER 17, 2023

This makes it the perfect time to launch a marketing campaign, right? In 2022, shoppers poured out $9.12 What the Superbowl is to advertisers—that’s what Black Friday is to marketers. Given that in 2022, holiday sales grew to $936.3 billion , this becomes the ultimate point-of-purchase marketing opportunity.

Shipping 111

Shipping Shoppers Marketers Marketing 111

Rock Content

JUNE 27, 2023

For a long time, our SEO focus was centered on increasing traffic in order to increase brand awareness and position ourselves as an expert in the marketing and content communities. With our research findings, we were able to identify untapped market segments and emerging customer needs.

SEO 97

SEO User-Generated Transform Education 97

SmartBrief - Marketing

OCTOBER 16, 2023

Zhiyi Tech, a data analysis data for Taobao & Tmall, reported in July that product search volume for items related to “Qixi” and “Valentine’s Day” for men surged by 472% compared to July 2022, while product search volume for gender-neutral products saw an extraordinary increase of 1,412%.

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

Zhiyi Tech, a data analysis data for Taobao & Tmall, reported in July that product search volume for items related to “Qixi” and “Valentine’s Day” for men surged by 472% compared to July 2022, while product search volume for gender-neutral products saw an extraordinary increase of 1,412%.

Retail 52

Retail eCommerce Fashion Health 52

Rock Content

AUGUST 12, 2020

It is estimated that by 2022 this content will be more than 82% of total web traffic. Backlinks are links to your content distributed in other blogs from the same market segment. Videos can also have great value in their content. Backlinks must be placed on websites with authority.

User-Generated 72

User-Generated SEO eBook Market Segmentation 72

Businesses Grow

FEBRUARY 6, 2023

Although ChatGPT is limited to data before 2022 at this point, this summary gave me a valuable overview that definitely prompted some ways I could guide my client. High-Intensity Interval Training (HIIT): HIIT classes are becoming increasingly popular as they are efficient and effective in burning calories and building strength.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Rock Content

DECEMBER 13, 2023

That would have been great information to know around the end of 2022. Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. That segmentation continues in 2024 and needs to translate into all advertising efforts.

Advertisers 52

Advertisers Advertising B2C Target Market 52

Lusha

NOVEMBER 7, 2022

Either way, as we near the end of 2022, sales leaders need to start working on their pipeline now, to give their teams the best chance of success in the new year. Try as we may to prepare for the inevitable challenges to come, the only thing that’s certain about the future is that nothing is certain.

Energy 52

Energy CRM Market Segmentation Communications 52

Duct Tape Marketing

JANUARY 19, 2022

John Jantsch (00:55): Hello, and welcome to another episode of the duct tape marketing podcast. I'm recording this in the month of January of 2022. I think first of the year is a great time to rethink or re reevaluate at least your marketing strategy. This is John Jansen. I'm gonna at you with a solo show this month.

eCommerce 100

eCommerce Retail eBook Management 100

Duct Tape Marketing

JUNE 13, 2024

01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. This is John Jantsch.

CMO 83

CMO Transform Price Digital Marketing 83

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential.

CMO 62

CMO Customer Journey Transform User-Generated 62

Use Insider

APRIL 12, 2023

A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. For more in-depth beauty resources, check out our guide: Beauty & Cosmetics in 2022: A guide to stellar sales and loyalty.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

DIY Marketers

OCTOBER 20, 2022

Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks. We simply increased the number of our segments for clicks. Google’s May 2022 Core Update Demanded Website Updates and Reboot.

Marketers 108

Marketers Marketing CRM Law 108

Unbounce

OCTOBER 20, 2023

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. If this is the case, ensure your tracking can handle these complexities.

Whitepaper 106

Whitepaper eBook Promotion Communications 106