Backlinko

OCTOBER 11, 2024

From digital marketing to finance and legal services. ChatGPT Provides Better Blog Post Repurposing Ideas Repurposing your blog posts on other platforms can increase your marketing campaign’s efficiency. And at a rate so fast that it’s nearly impossible to keep up. Close on its heels is Google Gemini, released in December 2023.

Finance

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

New Technology

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Non-Profit

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Nobody could have predicted how 2020 would change the face of marketing. We’re seeing a massive shift in beliefs about what marketing actually is.

Market Trends

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Marketing

Hubspot Marketing

SEPTEMBER 19, 2022

In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. This serves as a subtle marketing play to promote active products from the brand. In April 2022, Paramount announced that in partnership with RECUR, it would drop its first digital collection featuring Star Trek on paramount.xyz. .

Branding

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. And more concerningly, the FCC ended 2022 still debating whether or not to ban the app outright.

Market Trends

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. It happens.

SEO

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

Marketing Automation Platform

Sales Force: CMO

JUNE 6, 2022

At this year’s conference, which runs June 8-9, you’ll learn how to make every marketing and commerce moment a potential wow moment. That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. Join Connections 2022 Online!

CMO

OnPassive Marketing

SEPTEMBER 20, 2022

According to numerous research, digital marketing is essentially the way of the future. Being a great digital marketing specialist may not be simple, but the rewards can be enormous. This blog will cover all the methods for developing the skills necessary to become a digital marketing professional. Analytical skills.

Digital Marketing

OnPassive Marketing

OCTOBER 18, 2022

Virtual Reality is an exciting new way for companies to reach out and build relationships with their customers. But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. This could lead to an increase in budgets for video marketing campaigns.

Video Marketing

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

Marketing

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care. Get MarTech!

Law

OnPassive Marketing

OCTOBER 26, 2022

The use of social media for marketing is rapidly changing over time. It started as a new channel for brands to share their content; now, it is a global phenomenon. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History.

Social Media Marketing

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation.

Email Marketing

Zumvu

FEBRUARY 1, 2022

Digital marketing is always changing, and the trends vary from year to year. So it’s important for you not only to stay up-to-date with what people like but also how they're using new technologies.

Digital Marketing

Hubspot Marketing

MAY 9, 2022

Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. March 9, 2022. Let’s see what this means from a marketing perspective. How Brands Use NFTs for Marketing [+ Examples]. Because it’s so new, it’s a way to build buzz around your brand. March 27, 2022.

Branding

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

Marketing

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Insufficient usage of martech may also hinder the improvement of marketing processes. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly.

Marketing

Martech

JUNE 28, 2022

Marketing organizations are still doing it. And that includes mission-critical solutions like marketing automation and CRM. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Organizations are still re-training team members to handle new technology rather than bringing on new hires.

CRM

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

Marketing Plan

Martech

JANUARY 14, 2022

Read more: Predictions 2022: Data strategy and privacy. Consumers are less enamored with new technology in their house. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.” That number is 5.4% in the current study, down from 6.9%

Law

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. We're celebrating FIFA World Cup 2022™ w/ the "Pass the Ball Challenge" Fans across the U.S. — Frito-Lay (@Fritolay) October 25, 2022.

Real Estate

Martech

DECEMBER 1, 2021

Good morning, Marketers, what do your travel plans look like? Through our Events Participation Index , we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the pulse of the community. How are you feeling about attending in-person events in 2022? Henry Powderly, VP, Content.

Retail

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Key findings. M&A activity.

User-Generated

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . This will be available in 2022.

Law

Hootsuite

OCTOBER 20, 2022

Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. In 2022, 58.4% Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Anticipate customer needs.

Retail

Sprout Social

AUGUST 11, 2022

As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Some 33% of marketers believe their brands are ahead of the curve for implementing augmented reality (AR) or virtual reality (VR) into their social strategy.

Gen Z

Martech

MAY 17, 2022

Most marketing fails to deliver its maximum potential. In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. Take the 2022 MarTech Replacement Survey today! Capacity is arguably the biggest challenge facing marketing teams. Let us know!

Marketing

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Dig deeper: How marketers can build a data-driven technology stack. Marketers want to do a million things at one time.

Customer