Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. billion by 2027.

User-Generated

Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. hours per day with AI. If so, how? And is it actually worth it?

SEO

Buffer Marketing

JULY 23, 2025

It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube.

Gen Z

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. Their email marketing is an extension of their social media marketing.

Retail

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z

Buffer Marketing

JUNE 26, 2025

Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers. Each platform rewards and surfaces content differently, and user intent varies. These are trends, not guarantees. Watch time → The total time people spent watching your video.

User-Generated

Martech

JULY 30, 2024

Canva acquires generative AI content and research startup Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Founded in 2022, Leonardo.AI Leonardo.AI.

User-Generated

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. On Black Friday 2022, Shopify merchants raked in a staggering $9.3 Enter email marketing.

Email Marketing

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketers

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. active users, according to  Statista.

Branding

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Their email marketing is an extension of their social media marketing.

Retail

Buffer Marketing

JULY 15, 2025

Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge. LinkedIn’s users are spread far and wide, with the highest concentration in the U.S. of LinkedIn users identify as male; 43.1%

Gen Z

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media Marketing

Jeff Bullas

MAY 22, 2025

By the end of that run, we’re looking at a market worth over $826 billion. Why it matters: They’re revolutionizing communication in marketing, education, and customer service by providing scalable, personalized video and interactive experiences—often indistinguishable from real people. It’s on track to grow at 36.6% billion U.S.

Transform

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.

SEO

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Luckily, you have plenty of high-engagement times on Facebook to choose from as part of your marketing strategy. on Friday, according to Buffer data.

User-Generated

Backlinko

APRIL 7, 2025

First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. Add personal stories and examples (real ones not AI-generated). And generated 31.5K Its content written for people not search engines. And what to fix if theyre not.)

User-Generated

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know.

User-Generated

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated

Sprout Social

NOVEMBER 25, 2024

These short-form vertical videos generate more impressions and comments than any other format. How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. during a partnership). Need proof?

User-Generated

Spiralytics

JANUARY 15, 2025

For marketers, understanding the latest X or Twitter ads statistics is not just a good practiceit’s essential. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. As of early 2024, X has 429 million users worldwide.

Non-Profit

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. There is so much to unpack on this single topic.

CRM

Hubspot Marketing

JULY 14, 2025

of the CRM market share in 2022, with HubSpot's retail CRM capabilities including inventory integration, customer segmentation, and omnichannel communication tools that support seamless shopping experiences. user/month Advanced: $24.90/user/month user/month Professional: $49.90/user/month Retail accounted for 23.5%

Retail

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

Gen Z

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. You need an audience of politically active, informed social media users. Brands have significant resources and marketing teams that can increase the reach of your advocacy message.

Promotion

Orbit Media Studios

JULY 16, 2025

This is monthly organic traffic from the start of 2022 to the summer of 2025. That chart is a marketing nightmare. Google changes are usually gradual, so marketers don’t notice them much. If the marketing for your company was based on free traffic from an advertising company, you’ve always had this risk. Probably not.

Marketers

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO

Sprout Social

AUGUST 12, 2025

As early as 2022, social platforms were citing a clear behavioral shift, and that trend has only accelerated. According to Pew Research , only 33% of TikTok users say they use the platform to follow specific creators, with the majority turning to it for discovery. Today’s users aren’t just scrolling, they’re curating.

Gen Z

SocialPilot

FEBRUARY 13, 2025

It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. TRY SOCIALPILOT NOW 4 Key Benefits of Using Hashtags in Social Media Marketing Hashtags provide additional context and branding edge to your posts. But thats not it.

Social Media Marketing

Spiralytics

OCTOBER 14, 2024

The Philippines is home to over 86.75 social media users. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022. This meant a video reaching 1 million views could generate approximately $1,000, or roughly PHP 50,000, depending on the exchange rate. of the Filipino population. Up to P800 off!

User-Generated

Duct Tape Marketing

JUNE 18, 2025

AI search and zero click searches mean that most Google users get what they need without clicking; visibility across multiple platforms is critical. Focus on content strategy that prioritizes quality, experience-driven stories, and unique insights—not generic blog posts generated by AI. Don’t chase head terms.

User-Generated