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Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

Sprout Social

As a SaaS company, Sprout’s team keeps the rule of 78 stays top of mind as we plan for a new year. Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. In a past life, I may have considered it a sales-specific principle.

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Marketers: What should you focus on in 2022?

Martech

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” I even suggested dusting off your 2020 marketing plan and updating it. The post Marketers: What should you focus on in 2022?

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B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

Hubspot Marketing

When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers. View this post on Instagram.

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DTC marketers planning to up CTV/OTT spend this year

Martech

Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend. The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Get MarTech!

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The HubSpot Blog’s 2022 Instagram Marketing Trends Report

Hubspot Marketing

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6