Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round
Sprout Social
JANUARY 11, 2022
As a SaaS company, Sprout’s team keeps the rule of 78 stays top of mind as we plan for a new year. Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. In a past life, I may have considered it a sales-specific principle.
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