Hubspot Marketing

JUNE 28, 2022

So let’s dive into video marketers' top goals in 2022. Video Marketing Goals. The top three video marketing goals include increasing revenue (focused on by 33% of respondents(, raising brand awareness and advertising products/services (with 32% of marketers focusing on each).

Video Marketing 129

Video Marketing Marketers Marketing Promotion 129

Marketing Insider Group

SEPTEMBER 7, 2021

As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be.

User-Generated 145

User-Generated SEO Health Place 145

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022.

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

FEBRUARY 21, 2023

In 2022, the marketing world continued to evolve. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. Marketing Emails Struggled to Capture Subscribers As we hinted above, email open rates took a tip in 2022.

Marketers 114

Marketers Marketing B2C Entertainment 114

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. Sprout Social can help you with campaign management , leaving you with more time to plan and engage.

Influencer Marketing 139

Influencer Marketing Promotion Branding Product 139

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Get Ready for 2022.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. Gather direct and indirect feedback from donors.

Digital Marketing 73

Digital Marketing CRM Marketers Marketing 73

Litmus

OCTOBER 26, 2022

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. — alemieux (@alemieux) October 26, 2022. Reminder: not everyone speaks marketing technology (or martech). — Litmus (@litmusapp) October 26, 2022. How to Speak “Martech” to Everyone.

CRM 107

CRM Email Marketing Finance Education 107

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Media and Content Planning Strategies. The Most Effective Media Planning Strategies. Ultimately, all of the above strategies are highly effective and will see significantly increased use and investment in 2022.

Gen Z 114

Gen Z Market Research Millennials Content Marketing 114

Marketing Blogo

APRIL 8, 2022

You need to have a marketing plan or a market development strategy if you really want your marketing strategy and marketing campaign to be successful.

Marketing Plan 77

Marketing Plan Marketers Marketing Marketing Strategy 77

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video.

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 billion by the end of 2022. This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. during the forecast period, 2022–2030. Why it matters.

Transform 264

Transform Education Price eBook 264

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Your ecommerce marketing plan will only be effective if you understand key customer traits. Marketers often build their strategies based on assumptions, or they miss key pain points and desires by going too shallow in their research. Leverage FOMO in social media marketing.

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

OnPassive Marketing

AUGUST 16, 2022

According to a survey, although influencer marketing did not exist a decade ago, in the present scenario, it is on the rise, with 93% of marketers using it strategically. So, let us know what influencer marketing is and how we can develop strategies for it in 2022 that could work best for your business.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketers Marketing 89

Marketing Insider Group

NOVEMBER 15, 2022

Marketing Vision was no different and two years of virtual events showcased how to bring a community together on-line and deliver significant value and interaction virtually. Marketing Vision 2022 was back in Cambridge MA as an in-person event. Marketing Vision 2022 delivered on all fronts.

Transform 97

Transform Thought Leadership CMO Marketers 97

The Next CMO

JUNE 17, 2022

If we’ve learned anything over the past few years, it’s that we need to plan for the unexpected. For marketing professionals, this uncertainty increases the complexity of an already demanding job. So how can you achieve marketing excellence in 2022? Have an operational marketing plan.

Marketing Plan 52

Marketing Plan Marketing Marketers 52

Hubspot Marketing

SEPTEMBER 19, 2022

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. YouTube is also a top favorite amongst video marketers. In addition, video marketers ranked YouTube as the second-best platform for ROI. Social Media Channels Losing Steam in 2022. Back to You.

Gen Z 141

Gen Z Millennials Social Media Marketing Video Marketing 141

Hubspot Marketing

MARCH 28, 2023

billion in revenue in 2022, an 11% decline year-over-year. Social App Report 2022 ) Image Source 5. 7% of social media marketers believe that Twitter is the most effective for building an active community on social media, higher than LinkedIn but less effective than Instagram at 26%. Twitter Marketing ) 12. million users.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

JULY 11, 2022

In our survey, we found short-form video leads in usage with it being leveraged by 58% of marketers. Nearly half (46%) of marketers will plan to use short-form videos for the first time in 2022 and 36% will invest in short-form videos more than any other format. Video Marketing on YouTube.

Video Marketing 130

Video Marketing Branding User-Generated Marketers 130

Hubspot Marketing

JANUARY 16, 2023

31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

OnPassive Marketing

OCTOBER 26, 2022

With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History. Social media marketing is creating content and engaging with customers or potential customers on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.

Social Media Marketing 85

Social Media Marketing Marketers Marketing User-Generated 85

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Hubspot Marketing

APRIL 26, 2022

In 2022, it's clear that Instagram is no longer just a photo-sharing app. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy. It took until March 2022 for Instagram to officially announce that it would be expanded to all users in the U.S.

Marketers 134

Marketers Marketing Marketing Plan Product 134

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

OnPassive Marketing

JULY 12, 2022

These trends outline the importance of good content marketing in the E-Commerce world and plenty of opportunities for creating good, high-quality content. How To Create An E-Commerce Content Strategy In 2022? The post How To Create An E-commerce Content Strategy In 2022? Find these tips to help you get started.

Shoppers 78

Shoppers Marketing Mix Content Marketing User-Generated 78

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. In November 2022, 24% of users engaged with push messages, leading to purchases.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Influencer Marketing 145

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hubspot Marketing

DECEMBER 13, 2022

About this Data: These insights are based on data aggregated from 158,000+ HubSpot customers globally between November 2021 and November 2022. The direct and indirect ROI of your inbound campaigns, such as marketing newsletters. Without further adieu, let's dive in. Email open rate. Starting the Year with a Full View.

Branding 133

Branding Manufacturing Health Retail 133

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertisers 127

Spiralytics

JANUARY 15, 2025

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52