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Marketers: What should you focus on in 2022?

Martech

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” I even suggested dusting off your 2020 marketing plan and updating it. The post Marketers: What should you focus on in 2022?

Marketers 141
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The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]

Hubspot Marketing

So let’s dive into video marketers' top goals in 2022. Video Marketing Goals. The top three video marketing goals include increasing revenue (focused on by 33% of respondents(, raising brand awareness and advertising products/services (with 32% of marketers focusing on each). Why Video Promotion Is Key.

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How to Promote Your YouTube Channel [+ Tips from HubSpot's YouTube Team]

Hubspot Marketing

Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Create compelling content.

Promotion 145
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

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The HubSpot Blog’s 2022 Instagram Marketing Trends Report

Hubspot Marketing

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022.

Gen Z 141