This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2022 $22.7 million 2022 195.84 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.
Instagram connections in Buffer have nearly doubled since 2022 Among the 11 social networks our users can connect to Buffer, Instagram has grown 94.7% since 2022, climbing from 657,000 to 1.28 This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35. 25–34: 30.6%
Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. As of the third quarter of 2025, there are 175 million Premium users , up from 154 million in 2022, and that number keeps climbing.
million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Statista ) X recorded 237.8 billion from ads. billion in November.
Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. In 2022 there were also more store openings than closing of physical locations – a first since 2026. A recent survey from McKinsey & Co.
Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%. The global social commerce sector is growing at a 13.7% compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.
2022: Became an independent public benefit corporation, focused on building the AT Protocol. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. Heres a quick history of Bluesky: 2019: Started as a research project inside X (formerly Twitter), led by then-CEO Jack Dorsey.
More than 60% of US consumers want companies to stay out of politically charged conversations, up 10% from 2022. According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree.
Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). million times.
Over 70% of marketers plan to target Millennials in 2025. Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. Take a look below for my full list of marketing campaign favorites from this year thus far (and what you can take away from them): 1.
He was later reinstated in November 2022 when multi-billionaire Elon Musk acquired the rights to X – though he had been silent with no posts, retweets, or replies. A study made by the University of Buffalo showed that during the 2022 midterm election cycle, Truth Social was more effective at drawing news attention to Donald Trump.
meme revival from 2022 ? Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. Do you remember the viral “Little Miss?” That’s a great example of trendjacking, or inserting your brand into viral online conversations. Some were hilariously on-point and others…well, not so.
But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. The target demographic is often identified as Gen Z/Millennial men. LinkedIn usually gets that attention. So let the buyer beware.
While Gen Z does not like the phone, its important for them to remember that most of the decision-makers theyre calling on are still in that older millennial+ age bracket, says Venetz. Its also more than double the cold calling success rate from 2022 a good indicator that cold calling is gaining traction again.
Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.
According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.
Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Let's dive in.
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.
Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022. Short-form video is the most popular and effective social media format in 2022.
If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. The platform’s 3.1%
Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. But in 2022, things have changed. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. Instagram Video. Facebook Live.
Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. The post 12 Content Marketing Trends You Need to Follow in 2022 appeared first on Marketing Insider Group.
Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.
So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The Best Times to Post on Instagram.
In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.
Are they millennials? Now that you know what types of ads are available, here are some tips that can help you navigate through these different options. First, consider your target audience. What do they like? How are they looking for what they want to find on the internet?
To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.
In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media.
On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before.
In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?
These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. How Do Consumers Want to Learn About Products in 2022? Social Media Is Key For Gen Z and Millennials. TV Ads Are Key for Boomers and Gen X.
20 Best Instagram Story Ideas for 2022. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Educational Content. Share industry news. Post quick tutorials. Miscellaneous. Direct traffic to other sources. Start a countdown. Promote new posts. Cool Instagram Story Ideas for Follower Engagement. Conduct a poll.
The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. The post How to make money on TikTok: 10 strategies to use in 2022 appeared first on Sprout Social. Tipeee, Ko-fi and Buy Me a Coffee can be connected to your TikTok account to function as a tip jar.
It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Everything from a video to a handwritten message can be used to show how impactful the work is. When it comes to non-profit marketing, TikTok is a great platform to raise awareness.
dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. HubSpot ) 67% of consumers have already bought through social media platforms.
Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. Gen Z is becoming a growing generation within the creator economy.
With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.
adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? In May 2022 just 0.3%
You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.
What to read first: Building your social media marketing strategy for 2022. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Elevate your marketing skills in 2022. That way you can refer to the list as you work through crushing your 2022 goals.
consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. More than half of U.S. For Gen Z, that number soared to 69%. Why we care.
We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. As of January 2022, 57.2% As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Let’s dive in. of users were male and 42.8% were female.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content