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Australian social media demographics to inform your strategy

Sprout Social

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z 65
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Shein Revenue and Usage Stats

Backlinko

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2022 $22.7 million 2022 195.84 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 104
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25 Instagram Statistics You Need to Know in 2025

Buffer Marketing

Instagram connections in Buffer have nearly doubled since 2022 Among the 11 social networks our users can connect to Buffer, Instagram has grown 94.7% since 2022, climbing from 657,000 to 1.28 This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35. 25–34: 30.6%

Gen Z 99
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26 LinkedIn Stats to Know for 2025

Buffer Marketing

Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. As of the third quarter of 2025, there are 175 million Premium users , up from 154 million in 2022, and that number keeps climbing.

Gen Z 88
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48 X (Twitter) Ads Statistics You Should Know in 2025

Spiralytics

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Statista ) X recorded 237.8 billion from ads. billion in November.

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How not to fall for AI dupes

SmartBrief - Marketing

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. In 2022 there were also more store openings than closing of physical locations – a first since 2026. A recent survey from McKinsey & Co.

Retail 98