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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers.

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Australian social media demographics to inform your strategy

Sprout Social

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z 66
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. But in 2022, things have changed.

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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. Search algorithm changes mean more importance is placed on long-form content and semantic search.

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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

Hubspot Marketing

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

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2022 YouTube Ad Specs

Hubspot Marketing

They identify what your audience is watching and strategically place your ad in their own feeds so they can find you without even noticing. With these ads, you can place your content in front of those already searching for similar videos. Are they millennials? Mid-roll video length minimum is 30 seconds. In-feed YouTube Ads.